How to Grow Your Own Online Dating Site Business using White Label Free Dating Sites

Growing your online dating sites business is no easy job. Trust us on this one. In fact, it’s hard as hell. Let’s just say that at this moment there are literally millions of active dating sites online.

And the worst part of it all? That number is constantly growing. Every single day, hundreds and thousands of new dating sites magically appear out of nowhere.

We are not exaggerating:

Believe it or not, around 7 million UK residents are currently using online dating. The numbers in The United States are even higher. It has been reported that, in 2016 alone, 15% of adults who reside on that continent were active online. Going through these numbers, we have recognized the usage of 18- to 24-year-old’s has increased almost 3 times in the last 3 years.

 

 

So, what do these statistics exactly mean?

Among other things, that online dating sites are a highly-competitive and highly-lucrative market where only the most persistent and clever brands will survive. It’s a fierce industry in which far too many businesses are wrestling with each other for those very same type of users.

But, all that aside, there’s still room for growth here. Online dating is a $2.5 billion business in the United States alone. There still space for young brands to make their mark in this industry.

How? – Well, the opportunities are endless. There are literally thousands of different ways on how you can grow your online dating brand from zero to hero in no time.

In order to rise above the crowd and make your brand recognizable in all sorts of different circles, you’ll need to study and learn everything you possibly can from the top players in your (micro) niche. It’s in your best interest to figure out what makes them tick, what are their strengths, weaknesses, and how they maintain relevancy in their consumers’ eyes.

We at Dating Factory have been in this business for years now. Our company was founded back in 2009 by a small team of experienced marketers who had only one goal on their minds, and that’s to become the global leader in the provision of private label dating services. Over these last seven years, Dating has seen incredible levels of growth.

In a very short period of time, we managed to elevate our company from a small business based in Switzerland, to an international brand that oversees all sorts of different operations across Europe and The States.

Even though it seemed nearly impossible back then, today, we serve loads of partners worldwide. Our global footprint is reflected in the product itself, which is offered in 22 languages, giving partners a real opportunity to also build success on an international market.

 

How did we manage to do all that, you may wonder?

Simply – by creating an intelligent growth strategy and measuring our efforts. Having a great growth strategy is of crucial importance to every business. Why? – Well, because most businesses start small, and stay small. Research has shown that most companies never really make any real revenue.

That’s why having a real and precise growth strategy is important for every business. It’s like a ladder to your success.

In order to help you reach your maximum potential is this market, we at Dating Factory have decided to share our growth formula with everyone:

1. Set Real, Specific and Attainable Goals, Then Do Your Best to Make Them Become Reality
Knowing how to set clear and realistic marketing goals is of great importance in business. Well, not just in business – in life, as well. Goals help us visualize our problems and obstacle. They help us frame our dreams, desires, and ambitions into actionable and achievable plans.

Goals give us the luxury to really recognize what we need to do in order to elevate ourselves (our business) to the next level.

Even though this all sounds pretty simple and straightforward, a lot of people don’t really know how to set their goals in motion. They get super excited about, for example, generating an xy amount of new leads a month, but as soon as things get a bit tricky – these guys instantly abandon ship.

A lot of people drown in their own ambition before they even really start working on making their dreams become reality.

Why is that, you ask? – Well, because they don’t really focus on making their goals realistic or achievable. They focus on everything else, except how to make sure that their plans are something that can actually be accomplished, on a specific budget or time period.

In order to design achievable goals, you must make sure that they’re:
1. Performance, not outcome driven
2. Divided by importance
3. Realistic and achievable
4. Operational
Only then you’ll really see some progress in your business.

2. Invest in Your Overall Dating Website Design
One of the biggest challenges in business today is making your company stable. Especially if you’re interested in running a successful online dating business. In such an overcrowded and highly-competitive market – generating new customers is no easy task.

In order to rise above the crowd, your online presence needs to be flawless.

That’s why investing in your online presence is of crucial importance for your business. Your website is a representation of your business. It’s basically your digital office and visa card, all at the same time. Having that in mind, it’s quite logical to do your best in order to make it beautiful and professional.

Web design can make or break your brand online.

How come? – Well, because, everything moves fast on the Web. People are constantly bombarded with all sorts of different proposals. It doesn’t really matter if you’re looking for a dating community to join, a shirt to buy, or just a better web hosting provider for your site – once you type in the desired keywords in Search, millions of results will instantly appear in front of your eyes.

Naturally, you won’t go through every single one of them in order to find what you’re looking for. You’ll browse through a couple of sites and pick the one that seems best to you.

Same goes for your customers, as well. They have literally thousands of online dating sites to choose from. Same as you, they will pick the one whose design is the most modern and aesthetic. Why? – Simple, really. A beautiful sites is often considered to be quite reliable and trustworthy.

But what really makes a certain site “beautiful”? – A lot of things, actually. It’s overall looks, UX, and navigation.

That’s why we at Dating Factory take design quite seriously and use only proven templates. After A/B and split testing hundreds of different design layouts, we have figured out which ones work best. We use only the best converting design layouts. They’re all added to our platform. However, every client can customize design and layout to their liking in order to relate more to the audience he/she is targeting.

Man holding a red woolen heart concept for valentine’s day, business customer care, charity, social and corporate responsibility

3. Investing in Content Marketing – Know Your Audience, Put Your Data Into The Right Frameworks
When growing your business, one of the first and most important things you need to figure out is how to make the most of what you’ve already got. If you already have some users on your site, you’re on the right track. Yes, we know that this isn’t where you really want to be – but hear us out.

Having some users on your site means that you’re actually doing something good. You have something that’s interesting to people. That’s a great start. The only thing you really need to do now is investegate those users and figure out:

  1. Who they really are, what they like and dislike, where do they hang around
  2. What keeps them coming back to your website
  3. What makes you special in their eyes
  4. In their honest opinion, what you need to do in order to make your business even better

Once you figure all that out and see who are you actual users are (and why) – you can start to create intelligent messages that really speak volumes to your targeted audience.

This is where content marketing comes to shine.

Believe it or not, but our rich experience has taught us that nothing really beats a data-driven content marketing strategy.

Content marketing is extremely popular these days. A lot of brands are investing insane amounts of money into this particular type of marketing. Why? – Well, because, it works. It educates people and gives them enough reasons to prefer your brand in Search.

If done right, content marketing has the power to transform even the biggest and smallest outsider into real industry leaders. It’s an amazing strategy for pumping up brand awareness and stimulating people to actually give your service a chance.

In order to really make your content work, you really need to know your audience. You need to know how to really sell your dating community, without sounding salesy. Focus on the benefits. Write about what they want to hear, while demonstrating your unique values. Instead of pushing generic 500-600 word long articles, our advice is to figure out what your audience really wants and needs from you, and always over-deliver on that type content.

4. Be Omnipresent and Always Sharp – Rock Your Social Media Profiles
Everyone we know is constantly on Facebook, Twitter, Pinterest, Instagram, etc. It doesn’t really matter what you sell, the chances are – your customers often hangout on at least one of these social media channels.

That’s why you need to include social media in your strategy. Start with claiming your profiles on every major social media network and make sure that you’re always feeding your community with the right type of content that will stimulate them to recognize the value of your band and constantly create new conversions.

Think of social media networks as another Search Engines. Focus on keywords and feeding your users with versatile and valuable content, and I promise you – your efforts will start paying off in no time.
Being active on every social media channel is also great for SEO. Social media profiles rank in Search Engines. They also have the power to influence your ratings. Social media channels are for promoting websites and generating new traffic, both paid and organic. Regardless of what you sell or do, rocking your social media game should be an integral part of your overall promotion and marketing strategy.

Dating Sites

5. Media Buying, Paid Traffic
Online magazines, niche websites, big portals – appearing on sites that generate a lot of traffic and interest from your targeted audience should be one of your prime objectives in business. Knowing how and when to purchase certain digital real estate is a skill that every ambitious businessman should master ASAP.

We at Dating Factory know the importance behind tracking your effort in this particular department. That’s why we have made it possible for all our users to add all types of  tracking systems to their account and follow up on the performances of their creatives, according to their own goals and/or ROI.

In order to successfully buy some exposure that will bring new leads and traffic to your site, you first need to understand:

  1. Your targeted market – Who are you trying to reach and why? You need to know all the specifics of your desired crowd, so you’ll know where exactly to place your ads and banners.
  2. Focus on the visual – in this business, it’s all about the details. Believe it or not, but the overall success of your campaign is often dependent on those small things that people assume no one really cares about. You need to make your ad just right, if you want it to grab your potential user’s attention, and make him/her visit your website.
  3. Test and track everything – In order to truly win this game, you need to experiment a lot. And I do mean A LOT. You need to constantly track your efforts and analyze how your ads are performing. Only then will you truly know what’s working for you, and what’s is not.
  4. Fortune favours the brave – Even though marketers don’t like making uneducated guesses, sometimes you need to get a bit crazy and try out unorthodox ideas. It’s in your best interests to leave your comfort zone from time to time, and try out something that nobody else has tried before.

Thank you for taking the time to read this post. I hope these tips truly help you grow your online dating business from zero to hero! Register and start your online dating site.


See also: White Label Free Dating Sites Are Better Than Building Bespoke Or Custom Build


 

How to Promote and Market Your Dating Sites using YouTube

How to Market Your Dating Site on YouTube

If you use video to market your online dating business, you already know not much gets more traffic than YouTube. YouTube receives about 65 percent of all the video traffic in the world, so if you use video to market your business, you cannot ignore this site and get enough traffic to your dating website.

YouTube is the ultimate search engine and the second largest, and so you can find videos on just about any topic you are looking for. Besides, people love watching online video, so why not entertain your visitors and teach them something too about your white label dating business?

Why You Should Submit Dating Videos to YouTube Regularly

It doesn’t do much for your business to submit only one or two videos. The more videos you submit the better. Just make sure they are of a high quality. Do product tours of your dating site, how to guides, as well as reviews of affiliate products that complement your offering. Consider this a video press release. Give a few good tips about dating and show potential customers how it will help them solve their relationship problems or in the case of online dating – find love online.

Why Should You Recycle Your Dating YouTube Content

Do you write articles, blogs, free ebooks, or other content? Then turn this into a video. You can convert your dating content to a presentation. Then record the presentation while you explain the various bullet points. It’s a simple way to create your video. You’ll also find plenty of dating software programs available on the internet you can use to convert your content to video. This will save you a lot of time and help you get your content distributed more quickly to the World Wide Web.

How to Create Tags, Descriptions and Titles for Dating YouTube Videos

YouTube is a huge search engine with its own keyword tool. If you want to get the most from your videos, writing a keyword description, title and tags will help drive more traffic to your videos. It’s simple search engine optimization SEO, and it’s an easy way to get more traffic out of your videos. Use the YouTube keyword research tool to help you get ideas for videos as well as what keywords you should be using.

Why Should You Comment About Dating On YouTube

When you watch other YouTube videos, make sure you leave a comment or start a discussion. If you do this, it will get others looking at your dating videos. Notice I said start a discussion. You don’t want to start an argument because it could damage your business reputation. Make your comments informative and if you have a video that’s related, make sure you mention it. YouTube allows 500 characters per comment so pack as much information into your content as possible.

Why You Should Use Dating Videos As Replies To Other High Rank Relationship Videos

If you find a video that is related to your video, and the other video is getting a lot of traffic, then consider leaving a comment. This will increase your traffic because others will want to know what you have to say about the original video. It’s also good internal linking for YouTube, so this will help your video rank better.

YouTube is one of the best places to market your dating website and business because you can clearly illustrate what you are saying. Google loves YouTube and will rank your videos well in its search engine. It’s also a way for you to talk to your customers and introduce them to your dating site. You can build credibility with your visitors and future customers, giving you a chance to increase your sales, and what could be better than that?


 

How to Improve Your SEO SEM Using Social Median Platforms

Social media is usually fun but SEO can be boring. So how about using your social media to boost your Dating Site’s SEO/SEM? Sounds interesting, does it not? There are many ways you can actually use your social media online presence to benefit your dating sites search rankings.

This article will be serving as a guide on how you can use your strong social media existence and get noticed more often in the search results.

How to Customize Dating Site Build Links

Google has always given importance to link building. Previously it just used to be links with no importance given on the quality. This made life easier for a lot of marketers since they started stuffing their content with links of lesser quality. Google was quick to change its algorithm and now gives more importance to quality links.

Links on almost every major social media platform is considered quality. This is because social sites have higher web authority. This is the reason why your Facebook page might even stand better than your dating website in the search results. Make sure that a link to your website in included on every social profile that you have and also to include it in posts from time to time.

How to Get and Collect Your Social Media Followers

When it comes to huge number of followers, the numbers don’t only look good on your profile but also helps a great deal with your overall SEO strategy. Now, you don’t have to a celebrity to have thousands of followers – what you need to do is post relevant stuff and you will be automatically followed. Here it is also worth mentioning that correct use of hashtags (#) can also be very useful in building up your social media profiles.

Pages with high number of real followers are ranked high in search results. By real followers we mean followers who interact or engage with you at some level. Engagement and interactions might include retweets, favourites, sharing your post, commenting on your post, etc. These are also called social signals and play a vital role in improving your SEO. Search engines analyse your social media sites and signals to find out how often do you post and how do you interact with your followers.

Just make sure that everything you’re posting is relevant and continuous. This tactic will help you build a stronger followers base, which will in return improve your SEO.

Making Your Dating Site’s Content Attractive & More Visible

When it comes to sharing nothing beats Pinterest. In fact, if you are not willing to share on this great social media platform you will have nothing else to do.

There are many social media sites, which allow you to socialize privately, that is not everyone is allowed to interact with but only those you want to. Facebook, Twitter, YouTube, etc. all have privacy levels. Setting a higher privacy level, according to us is equivalent to killing the purpose of social media – especially when you talk about your dating business’s social media existence.

An ideal business social media page should be public, everything you share must reach maximum people, it should be searchable and inviting people to connect. Talking about Facebook in particular, there is an option which lets search engine sniff through your timeline. This option must be enabled in order to make your business more visible. To do this, go to Facebook’s privacy settings and enable “do you want other search engines to link to your timeline?”

The number of times your post gets shared increase your page’s visibility is search results. So, while sharing on social media, make sure that your content is shareable, attractive and posted at the right time.

Using Keywords Effectively in Social Media Posts

Keywords are probably the most important factor for any SEO campaign. You just can’t achieve your goals if you don’t know your keywords and not using them sensibly.

How to come up with keywords is something that trouble most digital marketers. The best way to find quality long and short keyword is by doing extensive research. This means, knowing more about your target and niche audience, what they are looking for online and how the majority of them use social media. You can use keywords on Facebook as hashtags or simply phrases, on Twitter and Pinterest as hashtags and so on… Using keywords in your post, status, tweet, blog post will actually bring more traffic to your social media pages and this in turn will help improving your SEO.

Local Listings are also Important

Last but not the least, it is very important for any dating business – no matter what type to have listing on Google +. Here you must include your important information like address, website and contact details etc. People who are looking for your company specifically, on Google will be seeing this information. You can also ask some of your customers to leave a review on your Google + page as Google always ranks pages with quality and organic reviews.

Social media is a great tool for any type of online marketing campaign and also has a great influence in improving the overall SEO of your business’s online face.

Constant changes to the search engine’s algorithm make it hard for online marketers to use the best practice and stay on top but SEO is way too important to even think about avoiding and when it comes to social media playing its part in improving the SEO – it can really make a big impact on your search rankings and your online dating business.


See also: How to Use and Measure Social Media for Internet Dating Sites