How to Target and Cash in on Dating Niches for Dating Sites

Securing success in any business begins with matching your product with the right audience. The same goes for the dating business.

Finding a unique niche requires securing a specific audience to market your dating site to. Being efficient and able to spend less money on higher quality leads is the ultimate key to success. This will enable you to know your audience better, and tailor fit your marketing strategy to reach them. This way you can set the key messages and identify the keywords of interest to your audience, but also set your campaigns with precision. Plus, you will see monetisation sooner.

Where to start?

That being said, one might start asking oneself about the possible niches to choose from, and start looking for what niches are out there. First things first, you’ll need to do a bit of research! How specific you get depends on the size of the market you’re targeting. Going global sounds OK from your perspective, but you need to consider those who are looking for matches. Are they willing to meet people who are matching their interests but are miles away?

You should always put yourself in the shoes of someone looking for a date online.

Online daters are usually people whom you are passing on the street, with all their shortcomings and amazing little worlds inside their minds and souls. Are they all looking for the same thing? Surely not, no matter what all of those romantic movies told us.

Playing safe or going all the way?

Try to set a couple of categories for your site such as love, date or a casual hookup.  Are you marketing towards sugar daddies and angel babies? What type of common interest will you bring into the focus?  Do you plan on being global, or country specific? Will you offer one or more languages?

Think about something unique to bring people into the site. Think about the current trends: it can be a great starting point. GOT fans, vampire lovers, Star Wars, or Bronies (adult fan club of My Little Pony).

Choose something close to you or something with which you are more familiar. It will make the targeting so much easier.

Just to give you an idea, we’ve tried to list some of the common or less common successful dating niches to think about:


Dating, specifically online dating, can be tricky. Dating when you have a disability can make it significantly more challenging.  Searching for an awesome date or a long-haul relationship is so much easier if one finds a great site for dating.


It may come as a surprise, but senior singles sometimes have a more vibrant love life than teenagers. It might be a great niche to start from, but there are many sub-niches to explore.

  1. XL LOVE

Dating can be intimidating for large people, as they are often stuck on awful dates with someone who doesn’t appreciate their beauty. With an online dating service, people can avoid misunderstandings and might engage in dating with more confidence.


“A place for geeks” might be a gold mine. They spend a lot of time online and are religiously devoted to their favourite games. They are typically somewhat introverted and are more open to meeting people online, rather than in the bar. Surely they are looking for a fellow soul, someone they can share their passion with or play side-by-side holding hands.


It goes without saying – religion is a defining aspect of many people’s lives. Typically, religious people would limit their search for love only to those sharing the same beliefs. If there is a particularly popular religion in your surrounding, this might be the right niche for you.


Not everyone is willing to settle for only one person in a hookup. Use this and give people what they need!


Finding someone willing to play their special game might be tricky in real life. Therefore, people tend to search for such dates online. There is an endless goldmine of ideas for creating a niche dating site if you are so inclined…


Nudism is a big part of some people’s life. Sometimes it is so important for their identity that some of them decide to get married in nude. Help pair find like-minded souls.


One of the oldest dating tricks in the book is to get a dog and go walking in the park. It is the easiest way to get into the chitty chatty mood with a fellow dog owner, or dog lover. Why not take this idea online and make dating web page out of it?


There is something oddly attractive about men and women in uniforms – such as a policeman, nurse, firefighter, or pilot. Additionally, people in uniforms tend to have odd working hours and they are looking for someone who can live with that and keep the relationship alive. Cash in on this niche!


Many people out there can’t start their day without checking their personal horoscope. There are some people who avoid Aquarius by all means. They know their perfect sign and are more than willing to engage in dating someone born at a particular time of the year. Astrology dating might be a huge success.

Using the above list as a guide, start listing a couple of ideas that you have. Next dive into the research. What is the size of your target market? Who are your competitors, if any? Try to scale your business as much as possible so you can set your expectations. You don’t need to settle for just one if you find more prospective areas. This might increase your chances of success, and revenue as well.

Now what? How do I start earning money?

Start by choosing your preferred traffic acquisition model for media buying. Whether you decide on CPM, CPC, Flat buys, PPL, PPS, or Rev-Share – you’ll want to ensure that you stay ROI positive, no matter what business model you decide on. Also, keep in mind that if you choose a Rev-share through an online dating White Label Dating, you’ll likely be looking at a 1 to 2 year yield.

Next, decide what type of marketing activities you will be focusing on at the beginning (those you are comfortable using). Set the budget you are willing to spend and revise it regularly.

Set some KPIs for your first three months and the first year. Plan to invest time into tracking and improving. Ideally this would be done daily, but at least once a week is necessary.

Visit to see a range of Dating Sites and niches


Why are woman not attracted to nice guys … find the truth here !!

You finally, for once in your life try being cocky and funny with a girl — and she eats it up — and then you ask if you should do it again?

Here are a couple of great formulas for you to remember:

Cold Feet = Cold Other Things Below The Waist
The Usual Nice Guy Routine = See Formula #1
Let’s talk about these ideas.

He’s Nice

If you ever hear a woman say the words “He’s nice” you can pull out all the money you have on you and bet that she’s not ATTRACTED to the guy she’s talking about.

Women don’t use the word “Nice” to describe men that they’re FEELING it for.

So why would you want to use the “usual nice guy routine”? What, you want to make SURE she never feels anything other than friendship for you?


What you’re telling me here is that you knew this super-babe four years ago, but the “nice guy” rap didn’t make anything happen then… so you’re thinking that if you pour it on twice as thick it might work better this time?


Do Something Different

Here’s a good rule of thumb:

If your behavior isn’t getting you the consistent results that you’d like to get, CHANGE IT.

Do ANYTHING different.

I’m serious here.

If what you’re doing isn’t working, DO SOMETHING ELSE IMMEDIATELY!

And if you’ve FOUND SOMETHING that works, then KEEP DOING IT!

(Hint: In case you haven’t figured it out, I think you should ix-nay the ice-nay uy-gay outine-ray.)

And I don’t think it’s a coincidence that the words “nice guy” translate into “ICE-NAY UY-GAY” in Pig Latin.

Read that again, because it was pretty funny.

In summary, I think you might want to stick with the cocky+funny personality. It’s working for more than a few guys out there, and it can work for you (as you’ve seen).

Be Nice — But Don’t Be a Nice Guy

On a side topic…

From the way I talk, you might start to get the idea that I’m against being nice to women.

Quite the contrary.

I think that it’s great to be nice to women.

Just do it in a way that doesn’t make them think of you as a “nice guy.”

Oh, that sounds interesting.

So the question is:

How can I be nice without making her see me as a super-wussy who would pay a hundred dollars just to have one quick dig through her dresser?

I just figured out how to say this in a simple, concise way… so listen up:

Be cocky and funny, and bust her balls with your words, but be nice to her with your behavior!

Wow, that was cool. Nice and simple.

So here are…

A Few Examples

1) Tell her that she walks slower than your mom, then open all doors for her.

2) Tell her that she’s too uptight and she needs to settle down because it’s annoying, then rub her shoulders.

3) Give her a hard time about her driving, then kiss her.

Are you with me?

One of the concepts that I talk about in my book Double Your Dating is ALWAYS SEND MIXED MESSAGES.

Why would you want to send mixed messages?

Because it’s interesting.

Double Your Dating

Because if it’s done right, it’s attractive.

Because attractive women are fascinated by it when it’s mixed with a cocky/funny personality.

I hope that those reasons work for you.

Attractive Women Are Looking for Something Different

Attractive women are sooooo over guys who kiss up to them, buy them things, take them out, and act “nice”.

Attractive women are looking for something different.

A challenge. A spark. Sassy, cheeky, mouthy, ballsy, witty, charming. An unpredictable, funny guy like yourself to take her attention, and run with it.

Now, how unpredictable is “nice”?

How much of a challenge is “nice”?

How much of a spark is in “nice”?

Exactly. Not much.

So, in summary: Be nice… but do it on your own terms. And mix nice BEHAVIOR with COCKY AND FUNNY COMMUNICATION.

This magical combination with keep her interest for as long as you’d like to have it.

Remember This

Attractive women are different. They know that they can have anything they want. SO DON’T GIVE IT TO THEM… and they’ll love you.

Does this sound “counter-intuitive” to you?

Good. It is. And it works like gangbusters.

Remember this:

You need to understand how ATTRACTION works for women, and you need to do those things that keep the ATTRACTION BUILDING FOREVER.

Now, where does this all begin?

It begins with YOU.

And it begins with you learning how to control yourself and your emotions. It begins with you needing to understand the history of how and why men and women become attracted to each other. It begins with you learning the basics of how to use subtle body language and communication to make women feel ATTRACTION for you.

And what’s the best way to get this “in depth” education?

Visit our Dating Sites now!

“So Does this mean she likes me?” – The Kiss of Death with Women

You’ve met the most incredible girl…

You don’t really know her, but you’re pretty sure she’s a Goddess… sent straight from Heaven… in jeans.

You exchanged glances in Chemistry class, had a few brief conversations after class, and even bumped into her at the mall. (Talk about fate!)

You KNOW you want her. There’s no doubt about it. The question now becomes, “Does she want you?”

She smiles at you… but is it a friendly or a flirtatious smile?

You saw her leave with another guy after class… was he her boyfriend?

She flirted with you last week, even touched your shoulder… then completely ignored you the other day.

Does she like you?

How can you tell? You really need to know this before you begin the “pursuit” don’t you?

Perhaps the most common question posed on the SoSuave Discussion Forum concerns “reading women” and trying to figure out whether they like you or not. The poster usually describes his situation, what he did, what she did, and then asks, “Does this mean she likes me?” Or, “Does this mean she doesn’t like me?”

Definitely a popular question. Definitely a question in need of an answer.

Okay, here’s the best answer you’re probably ever going to get and what you need to remember… always…

Obsessing about a particular girl, and whether or not she likes you, is the KISS OF DEATH with women!

If you’re worrying about whether a girl likes you or not, chances are she doesn’t – or rather, SHE WON’T. She won’t because your “worry” and your “obsession” with what she thinks of you will actually push her away.

Let me try to explain.

When you let yourself fall into the “obsession” trap, you begin to analyze everything your dream girl does, every word she says, every move she makes… and try to relate them all to you!

She smiled at you – she didn’t smile at you. She emailed you – she didn’t email you. She returned your call – she didn’t return your call. Confusion, frustration, and anxiety result.

This obsession with her behaviors and their meanings will paralyze you, confuse you, and suck every ounce of confidence you have from your body. You will become a Blithering Blob of Insecurity. And women, in general, are not attracted to Blithering Blobs of Insecurity.

So are you wrong to be confused by women?

NO! Absolutely NO!

Women ARE confusing. Always have been and always will be. That’s just the way they are.

Especially when it comes to romance, women seem totally inconsistent in their behaviors.

One minute you’re convinced you’re the man of her dreams, and the next she seems to be unaware of your existence. One minute she’s flirting, and smiling, and rubbing up against you, and the next minute she’s gone, left without even saying “bye.” You SHOULD be frustrated and confused!

Now, no one knows exactly why women give off such mixed signals and deliberately, it seems, attempt to confuse us. Some suspect it’s those magazines they read. Others think it has to do with the secret bathroom conferences they hold. Still others propose that their illogical behaviors are due to the wacky hormones they have surging throughout their bodies. The cause is relatively unimportant. You just have to accept it, and plot your strategy to deal with it.

So, given the inconsistencies of female romantic behavior, attempting to “read” women and figure out what they’re thinking, is, at best, an incredibly frustrating experience. So don’t do it. Don’t even attempt it.

Just say NO to “reading” women!

Okay… well… if you don’t really try to “read” women to determine whether they like you or not, then what do you do? What’s your strategy? After all, they may be confusing, illogical, and somewhat annoying, but you still wanna get you one.


If you’re attracted to a girl, then just ASSUME she’s attracted to you too. And ACT ACCORDINGLY!

Assume that she likes you and would like to get to know you better. Assume that she’s physically attracted to you. Assume that YOU HAVE WHAT IT TAKES to attract such a lady, no matter how incredible she seems.

Assume the positive… always the positive. Assuming the negative will kill any chances you might have with her. (Pessimists, my friend, are not “chick magnets.”)

Now there are many exciting benefits of adopting this attitude of assuming that women you like also like you… and treating them accordingly.

For one, if you refuse to obsess about all the little “signs” she’s giving you, whether they be good signs or bad signs, you will feel more relaxed, calm, and confident. You won’t be “up” one minute because she smiled at you, and “down” the next because she also smiled at some other guy.

Attempting to “read” her will only lead to confusion, frustration, and anxiety. And this will make you more tense when she’s around, and thus, less likely to be the charming, charismatic Don Juan that you’d like to be.

And you also won’t be wasting your time trying to figure out what she’s thinking… trying to figure out what every little move means… and where you stand. You’ll be able to devote your “mental time” to something more useful and productive.

Secondly, if you just assume that she likes you, then you will actually increase the probability that she eventually WILL like you. This is known as a self-fulfilling prophecy, and is a well-documented phenomenon in psychological research.

Basically what this means is that if you have a “she likes me” attitude, then you’ll project positive, optimistic behaviors and thoughts. She’ll pick up on these and … like you.

If, on the other hand, you have a “she doesn’t like me” attitude, you’ll project negative, pessimistic behaviors and thoughts. She’ll, likewise, pick up on these and … not like you.

And if you have a “does she like me” attitude, then you’ll project tense, anxiety-ridden behaviors and thoughts that will decrease the probability of her liking you… or she may even find being around you to be an “uncomfortable” experience. (Isn’t it easier to relax around people who are relaxed themselves?)

And third, the attitude of just assuming that she likes you, rather than worrying about whether she does or not, allows you to maintain control of the situation… and yourself.

If you are obsessing about the “signs” and allow the “signs” to control your behaviors, thoughts, and emotions, then you have basically given her complete control of the situation. And complete control over you!

If she’s “good” to you, you’re happy. If she’s “bad” to you, you’re sad. If she wants to encourage you, she can throw out a few positive signals. If she wants to discourage you, she can throw out a few negative signals. Your happiness is basically under her control… whether she knows it or not.

Not the position that a “Don Juan” likes to be in. Not the position that you want to be in.

However, if you just assume that she likes you and treat her accordingly, and refuse to be controlled by all the little signs (especially the bad ones), you take charge of the situation. You have decided that you like her. And you have decided that she likes you… or will like you when she gets to know you better. And you act accordingly.

You exude confidence. You’re relaxed. And you project that “aura” that every budding Don Juan searches for. (The poor girl won’t stand a chance up against that aura!)

Okay, so you agree that obsessing about a particular girl and whether or not she likes you is not in your best interest. It will turn you into a Blithering Blob of Insecurity, decrease the probability that she will like you, and give her complete control over your happiness.

So what do you do when those thoughts start to take over your mind? I mean, after all, she is a Goddess, right?

Here’s one simple little mental trick that might help you…

Whenever the obsessive “does she like me” thoughts start to take over your mind, even if they’re the “good” ones, mentally grab them with your hands, throw them down on the floor, and step on them. Then remind yourself that obsessing about her is not in your best interest, that it will suck away your confidence, and actually decrease the probability that you’ll eventually get her.

At this point you want to take a deep breath… smile… laugh… and think to yourself…

“I should send that Allen guy a few bucks.”

Allen Thompson


Looking for the Most Powerful and Fun Girl-Getting Technique Ever?

I’m browsing through a Pier 1 Imports store, checking out the many cool and unique items, I’m feeling good — very good, in fact. It’s hot, the sun is shining, and there’s some hip reggae on the sound system. (Nothing like the combination of heat, sun, and reggae to bring out my not-so-deeply-hidden parrothead side.)

I’m bouncing through the store, a big smile on my face, practically dancing through the isles, and finding all kinds of interesting stuff for the “bachelor pad.”

I look up, and what do I spy, but a major cutie (a store employee) in the tightest, most form-fittingest jeans I’ve ever seen. She’s been watching me it appears, checking me out. As I catch her eye, she startles, and immediately looks the other way, getting back to her work — putting things on shelves and such.

I smile to myself.

Then I just laugh.

I knew this one was going to be easy. My “work” was already done.

She hadn’t just noticed me, she had seen me HAPPY. She had witnessed me bouncing around with a big smile on my face, dancing through the isles, feeling great, almost like a kid in a candy store. I knew, assuming she wasn’t married, the outcome of our imminent interaction was pretty much assured.

I continued my browsing, and about 3 minutes later she comes over to see if I need any help. Conversation, flirting, and laughter ensued, numbers were exchanged, and we both went on our merry little ways… just a little bit happier than we were before.

It really doesn’t get any easier.

It really doesn’t have to be all that hard.

At this site we talk about a lot of cool and unusual ways of attracting and intriguing women. And these are cool, interesting, and great to read, no doubt about it.

But we often ignore and overlook some of the most basic “techniques.” And that, unfortunately, includes the most basic, most important, most powerful, and EASIEST WAY to capture a woman’s heart, mind, and imagination — and that’s simply the power of happiness.

Happiness will get you women!

And nothing is easier or more powerful!

NO, not even the “confidence” that we so frequently discuss.

A happy man with low confidence will have little trouble with women, while an unhappy man with high confidence may find himself struggling. Of course, that being said, happiness and confidence almost always go together. Happy guys are generally pretty confident guys, and confident guys are generally pretty happy guys.

There’s not a perfect correlation, but they’re related enough that it’s reasonable to assume that if we can increase our level of happiness, then we’d most likely also increase our level of confidence. And vice versa.

So rather than focus so much on building confidence, which most guys seem to have quite a problem achieving, maybe a better strategy might be to focus on building happiness.

You have to remember that most people in this world are not all that happy. Most are just getting by, often bored, frequently depressed, rarely excited. So when they meet someone who is happy and who seems to be happy most of the time, they’re intrigued, fascinated, and drawn to that person.

They want to try to get some of that happiness for themselves!

And this is especially true for women.

Remember, women are highly emotional critters. They don’t think logically like you and me. They like, want, NEED to feel things. So if you can capture a woman’s emotions, make her think that you bring, spread, and exude “happiness” wherever you go, she’ll do just about anything to get you, and just about anything to keep you.

So YOU, my future Dons, are going to be Mr. Happiness, Mr. Positivity, Mr. I’m Doing Great! You are going to be her happiness drug, her “fix.” And friends, when you are not around, she’s going to have FREAKIN WITHDRAWAL PAINS!

You are NOT going to be like everyone else… one of the many, lonely, pathetic individuals looking for happiness, excitement, and personal fulfillment in OTHERS. You are not going to be that unhappy, bored, lethargic individual desperately searching for your “soul mate” to make your life wonderful and complete…

…like 98% of the people in this world!!

You are going to be the one doing the attracting, not the one doing the chasing. Attracting because you have, or seem to have, what women, and everyone else, wants. You are going to be what they are looking for. You are going to be a Don Juan.

I can hear some of you: “I understand what you’re saying, and you’re right. But I’m not really all that happy. I’m lonely. My life is dull. I’m tired of watching television. I’m tired of staying home all the time. But I know if I had that one special girl in my life, to do things with, then I’d be happy. Heck, that’s why I came to this site.”

And you’re right. You probably would be happier if you had a special girl in your life, especially one that really rocks your world. Girls is good stuff to have around, no doubt about it.

And, by the way, that’s one of the reasons for the “feast or famine” dating phenomenon that most every guy is familiar with.

It seems that when it comes to attracting and dating women, you’re either surrounded by women who are all shamelessly throwing themselves at you… or you’re surrounded by women who are all doing their best to completely ignore you (and doing a great job at it). There doesn’t really seem to be much of a middle ground.

You either have more women than you can handle, or you have no women that you can handle.

Of course one of the primary reasons for this is the “happiness” factor. When you’re seeing that special girl that really gets your griddle sizzlin, you’re happy, much happier than your usual self… and other girls notice, other girls are intrigued, other girls want to find out more, and other girls want to try to get a little bit of that happiness for themselves.

At this point, it’s easy. You don’t even really have to try. You’re on the verge of Don Juanism… at least temporarily.

On the other hand, when you’re lonely, depressed, bored, desperate… you “show it” — with your body language, your facial expressions, the tone in your voice, etc. — and girls want nothing to do with you. They’ve got enough unhappiness and misery of their own. They don’t need to be worrying about you as well.

So yes I can understand you wanting to find someone special in order to be happy. That is what most guys (and girls) do. Unfortunately, this is putting the Don Juan Cart Before the Horse so to speak.

If you’re looking for someone else to make you happy, to give your life meaning, to make you “complete”, then you’re doing things, as the French would say, bass ackwards. Yes, you’re doing things like 98% of the people in the world, but it’s still wrong.

So wrong.

Just wrong.


Don Juans don’t pursue women in a desperate, pathetic attempt at happiness, or to complete themselves, or any of the other hogwash that Hollywood likes to dish out. Don Juan’s make themselves happy, deliriously happy, FIRST. And then “pick and choose” amongst all the incredible women who are now interested, attracted, and intrigued. This is the goal.

This is the Holy Grail of dating.

The goal is not simply to pursue so many women that eventually you wind up catching one or two. Well, maybe at first, but not ultimately.

The goal is to develop that “aura” that attracts, intrigues, fascinates… and gets them pursuing you. (Note: You may still have to make most of the “moves.” But the women will do their best to make it extremely easy for you.)

Okay, if we can accept the fact that happiness attracts women like nothing else, let’s talk just briefly about HOW TO GET HAPPY.

In the future we’ll talk more extensively about ways to temporarily “fake” happiness, especially when you’re not really feeling all that great. But let us here, first of all, talk about some ways to actually make ourselves a little happier, really.

I’m not going to try to distill the wisdom of the ages into just a few paragraphs. Heck, there are probably hundreds of books at your local bookstore dealing with this very subject. But I would like to give you an easy exercise that just might get you jump-started in the right direction.

First, remember that happiness and unhappiness work a little something like this:

We are happy when we’re thinking good things and unhappy when thinking bad things. In other words, our thoughts, or what we CHOOSE to think about, determine whether we are happy or not. (Nothing really mind-boggling here, folks.)

If we’re thinking about ourselves in a negative way (what we lack, our particular faults, things we don’t like about ourselves) and/or comparing ourselves to others who are seemingly more blessed than us (guys who are rich, famous, handsome, surrounded by women), then we’re not going to be very happy… and others will notice.

However, if we’re thinking about ourselves in a positive way (what we have, all our good points, about things that we really like about ourselves) and/or comparing ourselves to others who seem to be less fortunate than us, then we’re going to be much happier… and people will notice.

In other words, happiness is not something that “happens” to you; it’s not something that’s objectively determined and out of your control. Happiness is determined entirely by what you think, and what you think is up to you.

You can be destitute, alone, living in a cardboard box, and still be deliriously happy if you choose to be. (Maybe focusing your mental energy on your good health and feeling bad for the fellow living in the box next to you who can hardly walk.)

You can also be the richest, best-looking, most famous and well-liked guy in the world, and still be miserable, if you choose to focus on “bad” things. (Maybe the love of your life divorced you two years ago, your nephew died recently, you don’t think you have any “real” friends, or whatever.)

Again, this is not mind-boggling stuff here. I hope you all realize this already.

So what we need to do in order to make ourselves happier, and start attracting the chickies, is to train ourselves in the HABIT of happiness thinking. Happiness is a habit of thought — it’s a learned, conditioned behavior.

Most people, unfortunately, have developed the habit of unhappiness thinking. Always obsessing over what they don’t have, what they hate about themselves, constantly comparing themselves to others who are better off, etc.

In order to become Don Juans, we need to retrain our minds. We need to train our minds to habitually think happy thoughts rather than unhappy ones.

The following is very simple, very commonsensical, but will definitely work, if you give it a try.

Take out a piece of paper and begin writing down happiness thoughts — things which when you read or think about them trigger states of happiness, or confidence, or pleasure in your mind.

For example, write down all the things you like about yourself, all the things you’ve accomplished, all the things that make you a great human being to be around. Include things such as:

  • personality characteristics (your great sense of humor)
  • physical characteristics (your killer hair)
  • accomplishments (your MS in electrical engineering)
  • specific memories that put a smile on your face and make you feel good
  • possessions (maybe a great car that any woman would be lucky to even sit in)
  • friends, family, associates
  • etc.

Anything and everything you can think of. Anything that makes you realize that you’re not a loser, that you’re actually a heck of a guy, and any woman would be LUCKY to have a shot at you.

Write down as many things as you can think of now — you may need several sheets of paper — then put the paper on your dresser or on your kitchen table or someplace conspicuous and continually add to it over the next couple weeks, every time you think of something new.

Heck, write down that smiling little girl that you saw on the news the other day, the one who’s 6 years old and already has had 15 operations because of a birth defect. How could anyone watch or think about something like that and not feel extremely fortunate that they themselves were born healthy and normal.

Once you have all your lists, you need to start training your mind to focus more on the great things about you and your life, rather than focusing on the things you don’t like.

To break the bad habit of negative, unhappiness thinking, we need to repeatedly, over a period of time, maybe a few weeks, force ourselves to think about, remember, and focus on things that generate a positive, confident, and happy emotional state.

We’re not going to get rid of our negative thoughts by not thinking about our faults and failures. (In order to consciously not think about something, you have to think about it.) We’re going to get rid of our negative thoughts by replacing them with positive ones.

Once we have our sheets of paper, all we have to do is schedule time to review.

Spend 5 or 10 minutes before going to sleep reviewing your lists. Spend another 5 or 10 minutes in the morning doing the same. 5 minutes during lunch. Another 5 in the afternoon.

Don’t make this hard. Don’t make it a chore. It should actually be fun and something that you look forward to. (Who doesn’t like to feel good?)

Spend a few weeks doing this, a few weeks reviewing your lists and retraining your mind. It WILL work. Your thinking will change. Your manner will change. Your walk will change. Your body language will change. Your confidence will change. You will become happier.

And the women will notice!


Wondering if Content Marketing is a Good Strategy for Dating Sites? Answer is Yes!

Content marketing is everywhere you look online. You’ll see a wide variety of brands and industry experts preaching about the power behind strategically creating all sorts of different blogs, posts, videos, newsletters, webinars, user cases, case studies, white papers, success stories, etc. that serve to educate users and spike up their interest/need/awareness for the company, product or service.

In the last 12-24 months, content marketing has been trending like crazy. It’s all everyone’s talking about. Regardless if you work in the dating industry, marketing, fashion or somewhere completely different, you have certainly heard a lot about this form of marketing, especially if you operate in the B2B world.
Looking over at various recent surveys online, we have found some interesting stats about content marketing. As the guys behind the Demand Gen claim in their latest 2016 content marketing survey, 51% of B2B buyers now rely on content to help conduct their buying decisions.

The vast majority of these decision makers say they’re no longer interested in looking at ads and all sorts of different generic advertisement. No, in this day and age they’re far more interested in reading smart, compelling content that educates rather than sells. They want value, not discounts.

But this is just the tip of the iceberg. In that very same survey, it has also been written that 47% of buyers viewed around five pieces of content before moving into the second phase of the sales process. Apart from that, Demand Gen’s report also tells us that 95% of B2B buyers are willing to consider vendor-related content as trustworthy.

So, What Do These Numbers Tell Us, Exactly?

Nothing, apart from the fact that content marketing really works and that you should do everything in your power to implement it in your already existent marketing mix.

The days of pushing unimaginative advertisement on your targeted audience and making uneducated guesses when it comes to marketing are long gone. If you want to retain your existing clients/users and stimulate even more leads in to becoming your actual paying customers, you need to feed them with content that clearly and concisely communicates the value behind your business, products or services.

As a B2B white label dating solution, we at Partner Factory have been investing in content marketing for quite some time. Why? Because our users need to know all the advantages and values that come with using our service.

If we don’t do our best to make our worth transparent to them, we cannot really expect our business to grow.

Even though most people don’t really see the importance of investing in content marketing in this niche and industry, our results beg to differ.

Our current efforts have shown that every business owner, big and small, should do his best to create an intelligent content marketing strategy for his or her brand. In 2017, it’s in your best interest to develop a precise content strategy that will surely stimulate your targeted audience to remember your brand and recognize what sets you apart from your competitors.

But how does one accomplish such a strategy?

Easily. By following and focusing on the following:

Think About The Core Value of Your Business – Solve Problems for Your Users

In order to get someone to try your service, you must make sure that people actually understand what it is that you’re selling. They need to know who you are, what you do and where you come from. Apart from that, your targeted audience also needs to understand why should they care about your products and services.

Yes, there are a lot of why’s here, but that’s the point. If you’re able to provide intelligent answers to these types of questions in your content, then you have an actual business. You have something that’s actually valuable to people. That’s why every intelligent content strategy should be built around providing answers to relevant questions.

Your job in this department is to demonstrate your worth to everyone who could become your customer in one point of his or her life. You want people to instantly see you as a solution to their particular troubles.

The only way you can do that is by creating content that addresses your audience’s common points and offers them easy, actionable advice that’s actually capable of getting from point A to point B.

Focus On Interactions – Provoke Interest, Share Value

Content marketing is all about provoking interactions. Every successful piece of content out there was built around a notion to stimulate action and reaction from a specific lead or customer.

Looking back at what we have accomplished in this field in the last 12 months, we have figured out that persona driven storytelling is king here.

If you want people to really start paying attention to your brand, products and services, you need to show them something that immediately gets them interested in your story. One of the ways you can do that is to develop multiple, precise customer personas and publish all sorts of different use cases through them. People love reading about success stories and everything that could actually help them get the most out of their efforts and investments. 

For example, Match does a great job. They curate success stories from their own community, which naturally speaks volumes to their targeted audience. Genius!

Zoosk also drains their content marketing power from their users. The guys behind this brand take popular questions from their communities and answer them in their “Joan Actually” column.

So, what’s the key takeaway here? What can we learn from these two examples?

Only that if you figure out who’s your ideal customers, what confuses them about your service, what usually holds them back from making that purchase, and how to cover that in your content, you’ll see some serious ROI in this department.

Focus On Creating Content That Speaks To Your Users in Every Stage of Your Marketing Funnel

In order to get the most out of your content marketing efforts, you must consider crafting all sorts of different material that influences your audience throughout every single phase of your funnel.

You need to think bigger. You cannot just write one big, juicy piece of content, publish it on your site and expect it to magically generate a bus-load of leads for you in no time. Nope. It’s not really that simple.

Things don’t work like that here.

Content marketing is a long game. If you want to succeed in this department, you have to develop a strategy that’s actually based on data and current customer/lead behavior. You need to know all the little things that stand between you and making a sale if you want to make more than a couple of conversions through your blog posts, case studies, webinars, videos, etc.

It’s imperative to know what your audience really likes about your brand and business, and what drives them away. Your prime objective here should be to find the holes in your sales funnel and fill them with content that proves to your targeted crowd that your products and services are beneficial to their business.

Every sales funnel has four stages:

  1. The awareness stage
  2. The consideration stage
  3. The sales stage
  4. The customer retention stage

The first stage is always about creating content that gets people to notice your brand. This is where you create all sorts of blog posts, use cases, cases studies, videos and basically everything that demonstrates your values and provokes interest.

The second stage is where you directly reach out to people who are considering doing business with you, but something is still holding them back. In this part of your funnel you can usually reach your goal and generate a few sales by targeting your leads with various comparison posts, success stories and cases studies that showcase that you’ve actually helped someone turn their business around.

Moving on down to the third part: the hard sell. The gloves are off in this part of the funnel. This is where you directly go for the conversion! The important thing to have in mind here is that if a certain customer has entered this stage of your funnel, he’s ready to buy. The only thing that still remains a mystery is what kind of product or service are you going sell. In this stage, the thing that could help you close the deal is usually a compelling, well placed call-to-action. Or maybe a free trial, powered by an intelligent copy.

And last, but not least, the customer retention phase. Why is this important? Because it’s a lot easier to sell your stuff to people that are already satisfied with what you offer. There are literally thousands of different things you could do here to build up your customer loyalty. We at Partner Factory usually feed our active customers with special mentions in your content, focus on quality and exclusive gifts. Believe it or not, nine times out of ten, these things close the deal.

Dating Formula to make him feel impulsive love for you and follow you

Product Review: A Dating/relationship Product For Women

Check out Emo Hook Formula Here!

2 Weird ways to make him feel impulsive love for you

Step 1 – Become emotionally in-tune with him.

If you ever want a man to feel a deep intense, almost addictive love for you, then you need to become emotionally in-tune with him.

What do I mean when I say emotionally in-tune?

I basically mean that you have to connect with the emotional part of his mind rather than the logical part.

Most women don’t get this; in fact, most women dress sexy, cook great meals and try to logically convince a man to like them. But that doesn’t work because they’re missing the most important element of the puzzle. That element is “EMOTION”.

Have you ever seen a woman who can make any guy go absolutely crazy for her and do the dumbest and sometimes even embarrassing things to please her?

And at the same time have you ever seen a woman who does everything right, yet she is never able to get the love or attention she desperately desires from her man?

What is the difference between the two?

The woman in my first example understands the critical concept of becoming emotionally in-tune with a man and as a result, she is able to make a man literally dance to her tunes, while most women try really hard yet struggle.

Bottom line is that you will always struggle with men unless you become emotionally in-tune with them, if you don’t get this, then you are only spinning your wheels without getting anywhere.

Check out Emo Hook Formula Here!

I’ll show you a ridiculously easy way to do it here in a moment, but before that let me give you the second step.


Step 2 – Establish yourself as a valuable asset in his mind.

Why are diamonds so valuable? Is it because they look pretty? Is it because they’re expensive? The fact is, diamonds are valuable because they’re rare and not easy to acquire. They’re perceived as something very valuable.

In order to make a guy go almost nuts about you, you need to present yourself as a super valuable asset, exactly like a diamond.

You need to position yourself in a way, that he would be absolutely scared to lose you and would even fight to keep you for as long as possible.

You see, something weird gets triggered inside a man when he knows that you’re this valuable asset.

His animalistic instinct awakens and he feels a strong inner drive to protect you, fight for you and never let you go.

Every guy is a born hunter, they all have a hunter instinct embedded deep within their subconscious mind and this only awakens when a woman presents herself as this special prize to be won.

During this process, a man can’t help but act on this instinct and will chase you as hard as humanly

In fact, he will feel absolutely lucky to have you around him and will even value whatever time and attention he gets from you.

So now you must be wondering, how do I do it? Here is how, follow this link…


Article 2-

Trigger pleasure hormones in his body

Have you ever seen a guy at a casino who just can’t stop gambling even though he keeps losing money? Why is he doing that?

He logically knows that he is losing money, and can even go completely broke if he continues, yet he simply can’t stop himself.

Why is this?

This is because during gambling, a man’s system experiences a heavy surge of hormones commonly known as the pleasure hormones. They are so addictive that a person forgets all logic and keeps going in the direction of their goal.

The good news is that you can trigger these same pleasure hormones in a man’s body, and make him feel almost an uncontrollable addiction towards you.

Whenever he will be around you, he will only experience emotions such as – Love, attraction, excitement and will even find himself wanting, needing and craving your love, like a little kid craves it from his mother.

He will squirm with this strong inner desire for you, which will send a jolt of blood rushing through his body that will force him to feel an almost biologically driven desire for you.

He will constantly be emotionally hungry and you will be his fix, you will become the source of his emotional fulfillment. Without you he will be like fish without water.

In fact, just doing this one thing alone will make him fixate on you so deeply, that no other woman will be able to satisfy this intense inner urge he will experience, and as a result he will have no other woman to go to, but you.

He will subconsciously feel urges to do nice things for you; in fact, he will get a lot of pleasure out of making you happy.

And not only this – You will become so important to him, that he will feel like you’re 100 times more interesting, in comparison to any other woman out there.

So now you must be wondering, how do I do it? Here is how, follow this link…


Article 3-

3 Ridiculous tricks to make him ache will pure love for you

Step 1 – Trigger a sense of positive discomfort in his mind.

You must be thinking – Wait a minute! How can discomfort be positive and why would I want to make a guy uncomfortable?

Well, there is an age old psychological concept which states that as humans we value the very thing we have to work hard for. Men specially are genetically programmed to value the very thing which isn’t easy to attain.

Now I am not saying that you should play hard to get and make him run after you. That concept is a myth and can actually turn a guy completely off.

What I am talking about is a cocktail of pleasure and discomfort mixed in together. It basically means that you make him feel 90% pleasure mixed with 10% discomfort.

This cocktail creates an intense sense of passion within a man’s body that is just hard to control.

This tunes up his emotional intensity towards you and he feels this hot, raw and intense love for you which is addictive and almost irreplaceable.

In fact, this concept works so well that he will actually enjoy chasing you and will get a special kind of feeling which will get him addicted to pursuing you.

I know it sounds weird right now, but I’ll show you a super easy way to put it into action soon. But before that, let me get to our second step.


Step 2 – Re-frame his point of view…

Have you ever seen a guy who went completely nuts over a certain girl even though she wasn’t that good looking or smart and did you find yourself thinking – What does he see in her? She isn’t even that special.

The important point to note here is that in your point of view, she might not be that attractive or special but that specific guy is seeing her through a completely different lens. He is seeing things in her that you might not see at all.

Now the good news is that you can use re-framing to change a guy’s views about you, and make him find you absolutely attractive, irresistible and exceptionally special even if you aren’t that good looking, skinny or smart.

You see, by making small easy adjustments in your personality, you can make a guy think that you are one of the most interesting women he’s ever come across, and not only that, you can actually make him see you as this special, one in a million woman he would be lucky to have in his life.

I’ll soon show you a super easy method to re-frame his view of you completely, and establish yourself as his only and best possible choice. But before that, let me give you the 3rd and final step.

Step 3 – Appeal to the masculine part of him.

Every guy is born with a protector instinct, his job in the “early man days” used to be to protect the family from predators.

If you can awaken the masculine part of a man completely, he would feel a gut level desire to protect you and do nice things for you.

Once this part awakens, he will go out of his way to do loving things for you and will even feel obligated and responsible for your well being. In fact, this is one of the most little known secrets to truly making a man fall in love with you.

Most women feel that in order to get a man to love them, they should do a lot of nice things, dress sexy etc, but the reality is that, all that can actually repulse him.

Since every man is a born hunter, he is a provider  at his very core and he will feel a lot of pleasure when you let him take care of you by appealing to the masculine part of him.

Now you must be thinking – Alright I understand that I have to trigger a sense of positive discomfort in his mind, re-frame his point of view and awaken the masculine part of him but I am still a little confused because I don’t know
exactly what to do.

Good question, here is the answer – Follow this link..


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Make Women Want You With America’s No. 1 Dating Coach

Make Women Want You – America’s Number One Dating Coach Jason Capital

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Watch the FREE dating webinar on this page to find out the scientific formula that flips a woman’s ‘involuntary attraction switch’.

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See also: Get Women To Want You by America’s Top Dating Coach Jason Capital


A Russian Language Course Designed For Dating and Lovers

Russian Language Course For Lovers

Product Review: The Russian Audio Course for Men

Welcome to the Russian Language Course for Men.

The initial idea for our website and audio course came from my own experiences with Russian dating. I had certainly had a lot of fun and adventure, but throughout all of it, my experiences were filled with so much stress, frustration and confusion.

I had wanted to enjoy a fun, happy, exciting relationship, but because of the language barrier, I could never fully relax and enjoy it. There were constant misunderstandings, confusion and a lack of ability to talk about the things I really wanted to.

Over the course of a few years, I had been learning Russian, and even though I got to a point where I spoke it quite well, I found there was still a missing piece. While all of the traditional language courses and books teach you how to speak in general situations, they do not help you with the important topics you really want to talk about in romantic relationships.

I spent much time with dictionaries and my own translation attempts, and also asking my language teachers for help (which was rather embarrassing, given the nature of the things I was asking.) It was a long and drawn-out process.

In the end, I found myself wishing that there was a course that taught me all of that in one place! It was then that I realized I needed to create that course myself. And not just for me… But for everyone else who is also having the same challenge – wanting to be able to communicate easily with their Russian partner!!

Aim of The Russian Dating Course

The Russian Course for Men is designed specifically for anyone who is currently in a relationship with (or currently dating) a Russian woman, or anyone who wants to. It is for those of you who want to improve your ability to communicate with Russian women, so that you can enjoy more of the fun, enjoyable times, and less of the confusing, stressful ones.

This course is intended to help you in the following ways…

  • Learn how to talk about the topics that are an important, everyday part of romantic relationships.
  • Save you lots and lots of time that it takes if you try to work out these topics on your own.
  • Avoid having to ask a language teacher or translator to help you with private and personal matters between you and your partner.
  • Genuinely improve your relationship with your Russian partner and enjoy easier, more relaxed, satisfying times together.
  • Pleasantly surprise your Russian partner, since it will make a wonderful difference to HER if you are able to communicate sometimes in her native language, not just in English.
  • Have lots of fun putting this knowledge to use in your dating / relationships.


Russian Dating Course Summary

This is not a big-budget production. It is not a bells-and-whistles course from a big language company.

It is simply a very specialized course for those of you who want to speak about the topics that are unique to romantic relationships.

The course was put together over a number of months with the assistance of my wonderful Russian friends and teachers. It combines about 800 clearly and slowly spoken Russian phrases (by a native speaker, Daria), with a written guide that provides the words and phrases in English, Cyrillic (Russian) and phonetic translation to help with your pronunciation.

The course is laid out in a clear, logical format that follows the path of relationships from initial meetings through to serious relationships, marriage and beyond. It’s also easy to skip straight to the particular topics that are most important to you right now.

If you’re just beginning your correspondence with a number of Russian women, focus on the topics at the beginning of the course.

If you’re already in a relationship, and you want to enhance it even more, then you can go straight to the topics that are most relevant for you.

Also Included in Guide for Lovers

In addition to the 3 main sections (new relationships, dating, and serious relationships), we also debated whether or not to included Russian language for the “intimate” moments you share with your partner.

While it would have been easier for us to avoid this topic altogether (since it is a very personal one), we eventually came to the clear decision that it really needed to be included. For the very reason that these are some of the most important moments you will share with your partner, and because these words / topics are almost impossible to learn on your own.

I must point out that these intimate expressions are just a beginning place, and a general guide, and we have been careful to choose words and phrases that we feel are most helpful and not offensive. We hope you find this to be the case also.

Dating Results

When we finished creating this course, I was extremely proud and also very excited. This was exactly the type of product that would have saved me so much frustration and stress myself!!

I have been equally pleased to receive thanks and appreciation from others who have enjoyed the course and found what a difference it has made for them.

I have also been surprised to receive a number of emails from Russian women, who have purchased the course to give to their husbands or boyfriends! It has even been used by couples who listen to it together, so that he can learn Russian, while she learns English! I can imagine these occasions have provided a lot of fun and enjoyment for both.

I hope the course is a great benefit for you, and if you would like to contact me, please use the contact form here. I live in Brisbane, Australia and I am happy to help with any queries you may have.

Below is a detailed summary of the course itself, as well as instructions on how to purchase and download this course. Please note, this is an mp3 audio course. There are no physical cds to be sent. It is a download direct to your computer for access and listening on any mp3 player. Again, if you have any questions or problems, send me an email and I’ll help you to get it sorted.

Until then,

Best wishes and good luck with your Russian!

Here is a detailed look at the course:



Russian Course for Men - Section 1
1. Introduction
2. Pronunciation Guide
3. Greeting Someone for the First Time
4. Introducing Yourself
5. Asking Questions to Get to Know Her
6. Expressing Your Interest in Her
7. Getting Acquainted – Likes & Dislikes
8. Getting Acquainted – Hobbies
9. Getting Acquainted – Family & Friends
10. Intro to Telephone Conversations
11. Vocabulary Booster Part 1
12. Russian Dating Etiquette


Russian Course for Men - Section 2
1. Giving Compliments Part 1
2. Giving Compliments Part 2
3. Asking Her Opinion
4. Dating Scenario 1 – Cafe / Restaurant
5. Dating Scenario 2 – Cinema / Theatre
6. Scenario 3 – Dancing / Night Club
7. Scenario 4 – Nature
8. Scenario 5 – Road Trip / Going Away
9. Scenario 6 – Shopping
10. Scenario 7 – Going Out with Friends
11. Basic Love Phrases
12. Vocabulary Booster Part 2



Russian Course for Men - Section 3
1. Nicknames & Terms of Affection
2. Talking about Feelings & Emotions
3. Meeting Her Family
4. Conversations 1 – Daily Events
5. Conversations 2 – Relationship Issues
6. Conversations 3 – Major Life Events
7. Celebrating Important Occasions
8. Marriage Proposals & Acceptances
9. Children and Family
10. Advanced Love Phrases
11. Vocabulary Booster Part 3
12. Vocabulary Booster Part 4


Russian Course for Men - Bonus Section -
                Intimate Expressions
1. Intimate Expressions Part 1
2. Intimate Expressions Part 2
3. Intimate Expressions Part 3
4. Intimate Vocabulary 1
5. Intimate Vocabulary 2

* PLEASE NOTE – Intimate Expressions contains important words and phrases for intimate relationships between a man and a woman. This section does contain sexual references and is not suitable for minors.


Follow along with the written guide
This course also includes a written phrase guide (pdf file) that accompanies each of the audio tracks. Ideal for following along while you listen, the written guide will help you to:

bulletEasy clear format, follow along while you listen to the audio.

bulletWritten in English and Cyrillic, plus phonetic guide for correct pronunciation.

bulletLock the phrases into your long-term memory.

Download Your Copy Now

The Russian Course for Men comes in mp3 format, which means you can download the course direct to your computer just moments after your payment is processed. There are no physical cds to be sent. (If you don’t have an mp3 player, we’ve provided free mp3 software for your computer in the technical instructions section below.)

The course contains:

  • 41 audio tracks in mp3 format. (You can listen to this format on your computer or on an mp3 player, such as an ipod.)
  • The written guide in pdf format
  • All of the above are available for your instant download and immediate use

To get your copy now, click on the Buy Now button and follow the technical instructions below.  Once your payment has been processed, you will automatically be redirected to the download page where you can save the files to your computer.

Great Commissions – 65%!! This Is The Russian Language Course Specifically For Dating And Relationships. It Solves The Huge Language Barrier Problem In Russian Dating. Target Audience Are Highly Motivated And This Product Is Essential To Their Success

Check out Russian Language Course For Lovers


How to Promote and Market Your Dating Sites using YouTube

How to Market Your Dating Site on YouTube

If you use video to market your online dating business, you already know not much gets more traffic than YouTube. YouTube receives about 65 percent of all the video traffic in the world, so if you use video to market your business, you cannot ignore this site and get enough traffic to your dating website.

YouTube is the ultimate search engine and the second largest, and so you can find videos on just about any topic you are looking for. Besides, people love watching online video, so why not entertain your visitors and teach them something too about your white label dating business?

Why You Should Submit Dating Videos to YouTube Regularly

It doesn’t do much for your business to submit only one or two videos. The more videos you submit the better. Just make sure they are of a high quality. Do product tours of your dating site, how to guides, as well as reviews of affiliate products that complement your offering. Consider this a video press release. Give a few good tips about dating and show potential customers how it will help them solve their relationship problems or in the case of online dating – find love online.

Why Should You Recycle Your Dating YouTube Content

Do you write articles, blogs, free ebooks, or other content? Then turn this into a video. You can convert your dating content to a presentation. Then record the presentation while you explain the various bullet points. It’s a simple way to create your video. You’ll also find plenty of dating software programs available on the internet you can use to convert your content to video. This will save you a lot of time and help you get your content distributed more quickly to the World Wide Web.

How to Create Tags, Descriptions and Titles for Dating YouTube Videos

YouTube is a huge search engine with its own keyword tool. If you want to get the most from your videos, writing a keyword description, title and tags will help drive more traffic to your videos. It’s simple search engine optimization SEO, and it’s an easy way to get more traffic out of your videos. Use the YouTube keyword research tool to help you get ideas for videos as well as what keywords you should be using.

Why Should You Comment About Dating On YouTube

When you watch other YouTube videos, make sure you leave a comment or start a discussion. If you do this, it will get others looking at your dating videos. Notice I said start a discussion. You don’t want to start an argument because it could damage your business reputation. Make your comments informative and if you have a video that’s related, make sure you mention it. YouTube allows 500 characters per comment so pack as much information into your content as possible.

Why You Should Use Dating Videos As Replies To Other High Rank Relationship Videos

If you find a video that is related to your video, and the other video is getting a lot of traffic, then consider leaving a comment. This will increase your traffic because others will want to know what you have to say about the original video. It’s also good internal linking for YouTube, so this will help your video rank better.

YouTube is one of the best places to market your dating website and business because you can clearly illustrate what you are saying. Google loves YouTube and will rank your videos well in its search engine. It’s also a way for you to talk to your customers and introduce them to your dating site. You can build credibility with your visitors and future customers, giving you a chance to increase your sales, and what could be better than that?