How to Target and Cash in on Dating Niches for Dating Sites

Securing success in any business begins with matching your product with the right audience. The same goes for the dating business.

Finding a unique niche requires securing a specific audience to market your dating site to. Being efficient and able to spend less money on higher quality leads is the ultimate key to success. This will enable you to know your audience better, and tailor fit your marketing strategy to reach them. This way you can set the key messages and identify the keywords of interest to your audience, but also set your campaigns with precision. Plus, you will see monetisation sooner.

Where to start?

That being said, one might start asking oneself about the possible niches to choose from, and start looking for what niches are out there. First things first, you’ll need to do a bit of research! How specific you get depends on the size of the market you’re targeting. Going global sounds OK from your perspective, but you need to consider those who are looking for matches. Are they willing to meet people who are matching their interests but are miles away?

You should always put yourself in the shoes of someone looking for a date online.

Online daters are usually people whom you are passing on the street, with all their shortcomings and amazing little worlds inside their minds and souls. Are they all looking for the same thing? Surely not, no matter what all of those romantic movies told us.

Playing safe or going all the way?

Try to set a couple of categories for your site such as love, date or a casual hookup.  Are you marketing towards sugar daddies and angel babies? What type of common interest will you bring into the focus?  Do you plan on being global, or country specific? Will you offer one or more languages?

Think about something unique to bring people into the site. Think about the current trends: it can be a great starting point. GOT fans, vampire lovers, Star Wars, or Bronies (adult fan club of My Little Pony).

Choose something close to you or something with which you are more familiar. It will make the targeting so much easier.

Just to give you an idea, we’ve tried to list some of the common or less common successful dating niches to think about:


Dating, specifically online dating, can be tricky. Dating when you have a disability can make it significantly more challenging.  Searching for an awesome date or a long-haul relationship is so much easier if one finds a great site for dating.


It may come as a surprise, but senior singles sometimes have a more vibrant love life than teenagers. It might be a great niche to start from, but there are many sub-niches to explore.

  1. XL LOVE

Dating can be intimidating for large people, as they are often stuck on awful dates with someone who doesn’t appreciate their beauty. With an online dating service, people can avoid misunderstandings and might engage in dating with more confidence.


“A place for geeks” might be a gold mine. They spend a lot of time online and are religiously devoted to their favourite games. They are typically somewhat introverted and are more open to meeting people online, rather than in the bar. Surely they are looking for a fellow soul, someone they can share their passion with or play side-by-side holding hands.


It goes without saying – religion is a defining aspect of many people’s lives. Typically, religious people would limit their search for love only to those sharing the same beliefs. If there is a particularly popular religion in your surrounding, this might be the right niche for you.


Not everyone is willing to settle for only one person in a hookup. Use this and give people what they need!


Finding someone willing to play their special game might be tricky in real life. Therefore, people tend to search for such dates online. There is an endless goldmine of ideas for creating a niche dating site if you are so inclined…


Nudism is a big part of some people’s life. Sometimes it is so important for their identity that some of them decide to get married in nude. Help pair find like-minded souls.


One of the oldest dating tricks in the book is to get a dog and go walking in the park. It is the easiest way to get into the chitty chatty mood with a fellow dog owner, or dog lover. Why not take this idea online and make dating web page out of it?


There is something oddly attractive about men and women in uniforms – such as a policeman, nurse, firefighter, or pilot. Additionally, people in uniforms tend to have odd working hours and they are looking for someone who can live with that and keep the relationship alive. Cash in on this niche!


Many people out there can’t start their day without checking their personal horoscope. There are some people who avoid Aquarius by all means. They know their perfect sign and are more than willing to engage in dating someone born at a particular time of the year. Astrology dating might be a huge success.

Using the above list as a guide, start listing a couple of ideas that you have. Next dive into the research. What is the size of your target market? Who are your competitors, if any? Try to scale your business as much as possible so you can set your expectations. You don’t need to settle for just one if you find more prospective areas. This might increase your chances of success, and revenue as well.

Now what? How do I start earning money?

Start by choosing your preferred traffic acquisition model for media buying. Whether you decide on CPM, CPC, Flat buys, PPL, PPS, or Rev-Share – you’ll want to ensure that you stay ROI positive, no matter what business model you decide on. Also, keep in mind that if you choose a Rev-share through an online dating White Label Dating, you’ll likely be looking at a 1 to 2 year yield.

Next, decide what type of marketing activities you will be focusing on at the beginning (those you are comfortable using). Set the budget you are willing to spend and revise it regularly.

Set some KPIs for your first three months and the first year. Plan to invest time into tracking and improving. Ideally this would be done daily, but at least once a week is necessary.

Visit to see a range of Dating Sites and niches


How to become a Successful Seducer? – Relax, it is Easier Than You Think

A Seduction Secret That Other “Gurus” Don’t Want You to Know: Getting women into your bed is easier than most men ever know.

The truth is, most of the moments of your interaction with a hot woman don’t really make much difference. It’s the brief “Pivot Moments” that decide whether you are a success with her, or if you go home alone.

A “pivot,” in case you don’t know, is a part in a machine from which something — say, a swing-arm — can swing in one direction, or another.

With women, “Pivot Moments” are the brief, fleeting moments where the whole outcome of your interaction with her is decided.

How you handle the “Pivot Moments” defines whether you become lovers with the women, or end up just another guy she thinks of as “just a friend.”

With women, Pivot Moments are the brief, fleeting moments where the whole outcome of your interaction with her is decided.
Obviously, these “Pivot Moments” are pretty important.

In fact, these “Pivot Moments” are crossroads, defining moments in interactions with women. If you do the wrong thing at that moment, the relationship will swing one way — like toward the direction of being “just friends.”

If you do the right thing at that “pivot moment”, the relationship will swing another — like toward the two of your becoming lovers.

And here’s the best news:

Handling the “Pivot Moments” Correctly Is Not Hard

Succeeding with women looks hard because it’s so easy to do it wrong. But get this, because it’s important…

Even the *worst* seducer isn’t doing it wrong every moment. In fact, most of the moments a bad seducer is talking to a woman, he’s doing it just fine. Most moments, even a bad seducer is not doing things differently than a successful one would.

A lot of self-described “Seduction Gurus” don’t want you to know this, because it makes success too simple, but it’s true…

Most moments with women are the same whether you are destined to be friends, or destined to be lovers. You’re hanging out, talking about random things. And that’s fine.

The difference is the “Pivot Moments.” The successful seducer handles the “Pivot Moments” perfectly. The failure seducer doesn’t.

The successful seducer handles the “Pivot Moments” perfectly. The failure seducer doesn’t.
This is not a joke. This is not “hype.” This is something that will give you the hot women you want. And much more easily than you think.

If you get all the pivot points wrong, you will never get a woman, except in the rare times that a woman chooses YOU, and has sex with you in spite of how poorly you handled the “Pivot Moments.”

If you get all the pivot points RIGHT, you don’t need to do anything miraculous to get what you want with women. The seduction will seem to just “happen.”

Most men spend so much time trying to come up with some elaborate routine or system to get women, that they lose sight of this simple fact.

Let’s Look At the First “Pivot Moment” That Happens With Women

The first “Pivot Moment” with a woman is when you first start talking to her.

The truth is, she’s afraid. She’s wondering what you are going to do to her. She’s wondering how long it will take. She doesn’t know if you are some psycho who is going to harm her, stalk her, or do who-knows-what to her.

The first “Pivot Moment” with a woman is when you first start talking to her.
These are legitimate worries for a women to have. No matter how much you might complain how hard it is to be a man, women — especially hot ones — face dangers from men every day that you do not.

The woman you are approaching probably has had a host of bad experiences with men, and that’s why she’s afraid of you.

Now, from her point of view, imagine what it is like to have you approach her. While SHE is being scared that something bad is going to happen in the interaction, YOU are afraid, too.

Here’s Something That Not Many Men Realize

YOU must be a source of certainty that everything is okay in an interaction with a woman.

Think about it. When you approach a woman, she is looking at YOUR behavior to decide how much SHE should relax.

If you seem tense, she’ll get tense.

It’s as if she’s thinking, “He’s acting like there’s something terribly wrong. There MUST BE something terribly wrong!! I’m in danger!”

Meanwhile, you are thinking, “Wow, this woman seems to be getting scared. I must be screwing it up. I’m doomed! What’s wrong with me?!”

Put another way…

YOU must be a source of certainty that everything is okay in an interaction with a woman.
You are waiting for the woman to relax before YOU relax.

Meanwhile, she’s waiting for YOU to relax before SHE relaxes.

This is bad. And it will NOT get you what you want with her.

You’ve probably noticed that there are some men that women naturally feel comfortable with.

They are able to approach women, and the women don’t get tense or scared.

These are the men who get women!

And Here’s Their Secret

These men do something incredibly simple in that first “Pivot Moment” when they approach a woman.

They are relaxing, even before the woman relaxes.

And it makes all the difference.

We call this “Being a Source of Certainty that the Interaction is Okay.”

YOU can do this, too.

Do not wait for her to relax before you relax. Help encourage her to relax by relaxing yourself.
It’s just that you’ve probably thought it was RUDE to relax before a woman does.

Now you know differently.

Next time you interact with a woman, take a chance. Be willing to believe, if only for a moment, that everything is okay in your interaction.

Do NOT wait for her to relax before you relax. Help encourage her to relax by relaxing yourself. It actually is easy, once you decide to do it.

Here’s Exactly How You Become a “Source of Certainty” With Women

– Next time you are talking to a woman, notice if you are waiting for her to relax before you relax.
– Then allow yourself, for a moment, to relax and believe that the interaction is going just fine — even if she doesn’t seem to be feeling the same way.
– Notice how she relaxes, sometimes immediately.

One man told us about how he used this approach right away after he learned it.

He said, “I was ordering some coffee at the local coffee shop, and started trying to flirt with the hot girl behind the counter. She seemed sort of scared, and normally I’d have waited for her to relax before I did — which, of course, would never happen.”

He goes on: “I remembered to be a Source of Certainty, and decided that I would relax, even if she didn’t. I told myself, ‘Everything is okay between us. I can relax.'”

“The results were amazing, really shocking. The moment I decided that I would trust that everything was okay, she suddenly let out a deep breath, and her shoulders relaxed. It’s true — she must have been getting scared by how scared I was, and the moment I calmed down, she calmed down, too.”

Congratulations! You’ve gotten through the first “Pivot Moment” with a woman! Once you are able to do this, everything else with women will be easier.

If you like the idea of ONLY thinking about the important moments with hot women, and simply being able to relax and “let success happen” in your interactions with them, then you’ll want to be sure to check out the important information at the website below.

You know, men often tell us that what makes our work different than that of other so-called “Seduction Gurus” is that we focus on the simple, useful ideas that can make things work in those “Pivot Moments.”

In fact, that’s why some men call our work “Dirt Simple Success with Women” — because we remove the complications, the manipulations, and the whole “Song-and-dance” from succeeding with women, and make it EASY.

So make sure you try out being a “source of certainty” in your next interaction with a woman.

Until next time,

Ron Louis and David Copeland
P.S. We’ve had all the same problems you probably have. And we’ve gotten past them.

About the Authors: Ron and David are dating coaches. Their book How to Succeed With Women has sold over 40,000 copies. They have been featured in magazines such as Cosmopolitan, Playboy, YM, Maxim, GQ UK, Swank, Gallery, and Players. They have also been on the Rosanne Barr Show, the Issac Hays show, To Tell the Truth, Fox News, CNN, UPN, and ABC. For more great tips on meeting and dating women or to ask a question go to

Insider Internet Dating Will Help you Date a Different Girl Everyday

Insider Internet Dating Video

Dating Product Review:

Check out Insider Internet Dating – This Sells Like Crazy


A computer geek from Florida recently discovered a cutting-edge breakthrough in psychology (combined with real-world application) that gets women online messaging you and pursuing you.

If you are sick and tired of not being able to meet girls online, use this on her.

You’re lucky. This video is still online.

Act fast! Registration is open until today at midnight. All we ask from you is to answer 3 simple questions in order to see if you qualify for this exclusive video.


Are you older than 18?

How to Promote and Market Your Dating Sites using YouTube

How to Market Your Dating Site on YouTube

If you use video to market your online dating business, you already know not much gets more traffic than YouTube. YouTube receives about 65 percent of all the video traffic in the world, so if you use video to market your business, you cannot ignore this site and get enough traffic to your dating website.

YouTube is the ultimate search engine and the second largest, and so you can find videos on just about any topic you are looking for. Besides, people love watching online video, so why not entertain your visitors and teach them something too about your white label dating business?

Why You Should Submit Dating Videos to YouTube Regularly

It doesn’t do much for your business to submit only one or two videos. The more videos you submit the better. Just make sure they are of a high quality. Do product tours of your dating site, how to guides, as well as reviews of affiliate products that complement your offering. Consider this a video press release. Give a few good tips about dating and show potential customers how it will help them solve their relationship problems or in the case of online dating – find love online.

Why Should You Recycle Your Dating YouTube Content

Do you write articles, blogs, free ebooks, or other content? Then turn this into a video. You can convert your dating content to a presentation. Then record the presentation while you explain the various bullet points. It’s a simple way to create your video. You’ll also find plenty of dating software programs available on the internet you can use to convert your content to video. This will save you a lot of time and help you get your content distributed more quickly to the World Wide Web.

How to Create Tags, Descriptions and Titles for Dating YouTube Videos

YouTube is a huge search engine with its own keyword tool. If you want to get the most from your videos, writing a keyword description, title and tags will help drive more traffic to your videos. It’s simple search engine optimization SEO, and it’s an easy way to get more traffic out of your videos. Use the YouTube keyword research tool to help you get ideas for videos as well as what keywords you should be using.

Why Should You Comment About Dating On YouTube

When you watch other YouTube videos, make sure you leave a comment or start a discussion. If you do this, it will get others looking at your dating videos. Notice I said start a discussion. You don’t want to start an argument because it could damage your business reputation. Make your comments informative and if you have a video that’s related, make sure you mention it. YouTube allows 500 characters per comment so pack as much information into your content as possible.

Why You Should Use Dating Videos As Replies To Other High Rank Relationship Videos

If you find a video that is related to your video, and the other video is getting a lot of traffic, then consider leaving a comment. This will increase your traffic because others will want to know what you have to say about the original video. It’s also good internal linking for YouTube, so this will help your video rank better.

YouTube is one of the best places to market your dating website and business because you can clearly illustrate what you are saying. Google loves YouTube and will rank your videos well in its search engine. It’s also a way for you to talk to your customers and introduce them to your dating site. You can build credibility with your visitors and future customers, giving you a chance to increase your sales, and what could be better than that?


How to Improve Your SEO SEM Using Social Median Platforms

Social media is usually fun but SEO can be boring. So how about using your social media to boost your Dating Site’s SEO/SEM? Sounds interesting, does it not? There are many ways you can actually use your social media online presence to benefit your dating sites search rankings.

This article will be serving as a guide on how you can use your strong social media existence and get noticed more often in the search results.

How to Customize Dating Site Build Links

Google has always given importance to link building. Previously it just used to be links with no importance given on the quality. This made life easier for a lot of marketers since they started stuffing their content with links of lesser quality. Google was quick to change its algorithm and now gives more importance to quality links.

Links on almost every major social media platform is considered quality. This is because social sites have higher web authority. This is the reason why your Facebook page might even stand better than your dating website in the search results. Make sure that a link to your website in included on every social profile that you have and also to include it in posts from time to time.

How to Get and Collect Your Social Media Followers

When it comes to huge number of followers, the numbers don’t only look good on your profile but also helps a great deal with your overall SEO strategy. Now, you don’t have to a celebrity to have thousands of followers – what you need to do is post relevant stuff and you will be automatically followed. Here it is also worth mentioning that correct use of hashtags (#) can also be very useful in building up your social media profiles.

Pages with high number of real followers are ranked high in search results. By real followers we mean followers who interact or engage with you at some level. Engagement and interactions might include retweets, favourites, sharing your post, commenting on your post, etc. These are also called social signals and play a vital role in improving your SEO. Search engines analyse your social media sites and signals to find out how often do you post and how do you interact with your followers.

Just make sure that everything you’re posting is relevant and continuous. This tactic will help you build a stronger followers base, which will in return improve your SEO.

Making Your Dating Site’s Content Attractive & More Visible

When it comes to sharing nothing beats Pinterest. In fact, if you are not willing to share on this great social media platform you will have nothing else to do.

There are many social media sites, which allow you to socialize privately, that is not everyone is allowed to interact with but only those you want to. Facebook, Twitter, YouTube, etc. all have privacy levels. Setting a higher privacy level, according to us is equivalent to killing the purpose of social media – especially when you talk about your dating business’s social media existence.

An ideal business social media page should be public, everything you share must reach maximum people, it should be searchable and inviting people to connect. Talking about Facebook in particular, there is an option which lets search engine sniff through your timeline. This option must be enabled in order to make your business more visible. To do this, go to Facebook’s privacy settings and enable “do you want other search engines to link to your timeline?”

The number of times your post gets shared increase your page’s visibility is search results. So, while sharing on social media, make sure that your content is shareable, attractive and posted at the right time.

Using Keywords Effectively in Social Media Posts

Keywords are probably the most important factor for any SEO campaign. You just can’t achieve your goals if you don’t know your keywords and not using them sensibly.

How to come up with keywords is something that trouble most digital marketers. The best way to find quality long and short keyword is by doing extensive research. This means, knowing more about your target and niche audience, what they are looking for online and how the majority of them use social media. You can use keywords on Facebook as hashtags or simply phrases, on Twitter and Pinterest as hashtags and so on… Using keywords in your post, status, tweet, blog post will actually bring more traffic to your social media pages and this in turn will help improving your SEO.

Local Listings are also Important

Last but not the least, it is very important for any dating business – no matter what type to have listing on Google +. Here you must include your important information like address, website and contact details etc. People who are looking for your company specifically, on Google will be seeing this information. You can also ask some of your customers to leave a review on your Google + page as Google always ranks pages with quality and organic reviews.

Social media is a great tool for any type of online marketing campaign and also has a great influence in improving the overall SEO of your business’s online face.

Constant changes to the search engine’s algorithm make it hard for online marketers to use the best practice and stay on top but SEO is way too important to even think about avoiding and when it comes to social media playing its part in improving the SEO – it can really make a big impact on your search rankings and your online dating business.

See also: How to Use and Measure Social Media for Internet Dating Sites