How to Improve Your SEO SEM Using Social Median Platforms

Social media is usually fun but SEO can be boring. So how about using your social media to boost your Dating Site’s SEO/SEM? Sounds interesting, does it not? There are many ways you can actually use your social media online presence to benefit your dating sites search rankings.

This article will be serving as a guide on how you can use your strong social media existence and get noticed more often in the search results.

How to Customize Dating Site Build Links

Google has always given importance to link building. Previously it just used to be links with no importance given on the quality. This made life easier for a lot of marketers since they started stuffing their content with links of lesser quality. Google was quick to change its algorithm and now gives more importance to quality links.

Links on almost every major social media platform is considered quality. This is because social sites have higher web authority. This is the reason why your Facebook page might even stand better than your dating website in the search results. Make sure that a link to your website in included on every social profile that you have and also to include it in posts from time to time.

How to Get and Collect Your Social Media Followers

When it comes to huge number of followers, the numbers don’t only look good on your profile but also helps a great deal with your overall SEO strategy. Now, you don’t have to a celebrity to have thousands of followers – what you need to do is post relevant stuff and you will be automatically followed. Here it is also worth mentioning that correct use of hashtags (#) can also be very useful in building up your social media profiles.

Pages with high number of real followers are ranked high in search results. By real followers we mean followers who interact or engage with you at some level. Engagement and interactions might include retweets, favourites, sharing your post, commenting on your post, etc. These are also called social signals and play a vital role in improving your SEO. Search engines analyse your social media sites and signals to find out how often do you post and how do you interact with your followers.

Just make sure that everything you’re posting is relevant and continuous. This tactic will help you build a stronger followers base, which will in return improve your SEO.

Making Your Dating Site’s Content Attractive & More Visible

When it comes to sharing nothing beats Pinterest. In fact, if you are not willing to share on this great social media platform you will have nothing else to do.

There are many social media sites, which allow you to socialize privately, that is not everyone is allowed to interact with but only those you want to. Facebook, Twitter, YouTube, etc. all have privacy levels. Setting a higher privacy level, according to us is equivalent to killing the purpose of social media – especially when you talk about your dating business’s social media existence.

An ideal business social media page should be public, everything you share must reach maximum people, it should be searchable and inviting people to connect. Talking about Facebook in particular, there is an option which lets search engine sniff through your timeline. This option must be enabled in order to make your business more visible. To do this, go to Facebook’s privacy settings and enable “do you want other search engines to link to your timeline?”

The number of times your post gets shared increase your page’s visibility is search results. So, while sharing on social media, make sure that your content is shareable, attractive and posted at the right time.

Using Keywords Effectively in Social Media Posts

Keywords are probably the most important factor for any SEO campaign. You just can’t achieve your goals if you don’t know your keywords and not using them sensibly.

How to come up with keywords is something that trouble most digital marketers. The best way to find quality long and short keyword is by doing extensive research. This means, knowing more about your target and niche audience, what they are looking for online and how the majority of them use social media. You can use keywords on Facebook as hashtags or simply phrases, on Twitter and Pinterest as hashtags and so on… Using keywords in your post, status, tweet, blog post will actually bring more traffic to your social media pages and this in turn will help improving your SEO.

Local Listings are also Important

Last but not the least, it is very important for any dating business – no matter what type to have listing on Google +. Here you must include your important information like address, website and contact details etc. People who are looking for your company specifically, on Google will be seeing this information. You can also ask some of your customers to leave a review on your Google + page as Google always ranks pages with quality and organic reviews.

Social media is a great tool for any type of online marketing campaign and also has a great influence in improving the overall SEO of your business’s online face.

Constant changes to the search engine’s algorithm make it hard for online marketers to use the best practice and stay on top but SEO is way too important to even think about avoiding and when it comes to social media playing its part in improving the SEO – it can really make a big impact on your search rankings and your online dating business.


See also: How to Use and Measure Social Media for Internet Dating Sites


 

Dating Online Safely

So you’ve taken the plunge and set up a profile online…

(If you haven’t, what are you waiting for!)

What now? Sit back and wait for the messages to flow in, or go looking, the choice is yours. Whatever you choose to do, here are a few practical guidelines to think about.

Flirting, chatting and dating on-line is no different to doing it off-line, just a lot safer and easier if you do it right. Most of the ettiquettes or ‘rules’ are common sense. Your mother was most probably right – you just don’t have to admit it.

Create The Right Impression
Make sure your profile is not misleading. Give the wrong idea and you’ll be sure to get the wrong response or no responses at all.

Think About What You Say
When contacting another member of SAmatch.com for the first time or responding to a message, think about it. As tempting as it may be to walk up to a stranger at a party and place a hand on their sexy butt, chances are you wouldn’t. So don’t do it online, unless of course there is a large sign that says ‘Touch Me!’

Personal Details
The advantage and greatest thing about being online is the safety and privacy it affords you. Just be careful! When you start corresponding with people don’t give out your personal details too early. Build up a sense of mutual trust first. Keep your last name, telephone number, email address, place of work and exact family details private until you are ready to share them.

Don’t be Pushed
Be wary and watch out for people pressing you for your personal details too early and too often. Also, hang back on meeting off-line until you are ready.

Inconsistencies
Keep an eye out for changes in content and style in the messages you receive. If Mr Loving Kindness suddenly starts sounding like Carlos the Jackal on testosterone it may be an idea to back off or move on.

Meeting Off-Line
This is the big one! You mailed each other, chatted and are ready to take the plunge and meet for real. Whilst taking your brother from the commandos with you may ensure your safety, chances are your date may get nervous, or prefer him to you!

Make your first few meetings in public places, ideally at lunchtime if you can. If you have a mobile phone take it with you and possibly take a pre-arranged call. Tell someone where you are going and try to have plans for after your date – don’t be caught out with “so what are you doing after dinner?”. Have your answer ready. Don’t give out your home or work address and don’t give in to pressure.

And guys, all this applies to you too. The chances of being taken for a ride by women may be less, but don’t discount it.

Most importantly, relax, have fun and keep things safe.

Dating Site Hints and Tips

You’ve set up your profile and now you are ready to start mailing, so where do you begin?
What do you do if you are spoilt for choice? Chances are you’re going to mail more than one person.

Before you hit the send button here are a few tips:

• Keep a record of what you said. Use the ‘CC Me’ feature on the contact form to send copies of your messages to yourself. This way you’ll avoid repeating yourself or getting confused. This could be embarrassing!
• Make it personal. Try to avoid cutting and pasting the same message to lots of people. A personal message is far more likely to get a response than one that sounds like a telesales script. A good approach is to let people know what it was about their profile that prompted you to contact them. ‘I found your profile interesting’ just doesn’t cut in the originality stakes, so you’ll need to be more specific.
• Don’t be a pest… If you mail someone and they don’t respond, wait a while before you consider a follow-up message. If you haven’t got a response in a week or so, move on.
• If someone is bugging you repeatedly, don’t forget that you can use the ‘Block Him or Her’ feature on their profile to prevent them from contacting you again.

Good Luck!