How to Grow Your Own Online Dating Site Business using White Label Free Dating Sites

Growing your online dating sites business is no easy job. Trust us on this one. In fact, it’s hard as hell. Let’s just say that at this moment there are literally millions of active dating sites online.

And the worst part of it all? That number is constantly growing. Every single day, hundreds and thousands of new dating sites magically appear out of nowhere.

We are not exaggerating:

Believe it or not, around 7 million UK residents are currently using online dating. The numbers in The United States are even higher. It has been reported that, in 2016 alone, 15% of adults who reside on that continent were active online. Going through these numbers, we have recognized the usage of 18- to 24-year-old’s has increased almost 3 times in the last 3 years.



So, what do these statistics exactly mean?

Among other things, that online dating sites are a highly-competitive and highly-lucrative market where only the most persistent and clever brands will survive. It’s a fierce industry in which far too many businesses are wrestling with each other for those very same type of users.

But, all that aside, there’s still room for growth here. Online dating is a $2.5 billion business in the United States alone. There still space for young brands to make their mark in this industry.

How? – Well, the opportunities are endless. There are literally thousands of different ways on how you can grow your online dating brand from zero to hero in no time.

In order to rise above the crowd and make your brand recognizable in all sorts of different circles, you’ll need to study and learn everything you possibly can from the top players in your (micro) niche. It’s in your best interest to figure out what makes them tick, what are their strengths, weaknesses, and how they maintain relevancy in their consumers’ eyes.

We at Dating Factory have been in this business for years now. Our company was founded back in 2009 by a small team of experienced marketers who had only one goal on their minds, and that’s to become the global leader in the provision of private label dating services. Over these last seven years, Dating has seen incredible levels of growth.

In a very short period of time, we managed to elevate our company from a small business based in Switzerland, to an international brand that oversees all sorts of different operations across Europe and The States.

Even though it seemed nearly impossible back then, today, we serve loads of partners worldwide. Our global footprint is reflected in the product itself, which is offered in 22 languages, giving partners a real opportunity to also build success on an international market.


How did we manage to do all that, you may wonder?

Simply – by creating an intelligent growth strategy and measuring our efforts. Having a great growth strategy is of crucial importance to every business. Why? – Well, because most businesses start small, and stay small. Research has shown that most companies never really make any real revenue.

That’s why having a real and precise growth strategy is important for every business. It’s like a ladder to your success.

In order to help you reach your maximum potential is this market, we at Dating Factory have decided to share our growth formula with everyone:

1. Set Real, Specific and Attainable Goals, Then Do Your Best to Make Them Become Reality
Knowing how to set clear and realistic marketing goals is of great importance in business. Well, not just in business – in life, as well. Goals help us visualize our problems and obstacle. They help us frame our dreams, desires, and ambitions into actionable and achievable plans.

Goals give us the luxury to really recognize what we need to do in order to elevate ourselves (our business) to the next level.

Even though this all sounds pretty simple and straightforward, a lot of people don’t really know how to set their goals in motion. They get super excited about, for example, generating an xy amount of new leads a month, but as soon as things get a bit tricky – these guys instantly abandon ship.

A lot of people drown in their own ambition before they even really start working on making their dreams become reality.

Why is that, you ask? – Well, because they don’t really focus on making their goals realistic or achievable. They focus on everything else, except how to make sure that their plans are something that can actually be accomplished, on a specific budget or time period.

In order to design achievable goals, you must make sure that they’re:
1. Performance, not outcome driven
2. Divided by importance
3. Realistic and achievable
4. Operational
Only then you’ll really see some progress in your business.

2. Invest in Your Overall Dating Website Design
One of the biggest challenges in business today is making your company stable. Especially if you’re interested in running a successful online dating business. In such an overcrowded and highly-competitive market – generating new customers is no easy task.

In order to rise above the crowd, your online presence needs to be flawless.

That’s why investing in your online presence is of crucial importance for your business. Your website is a representation of your business. It’s basically your digital office and visa card, all at the same time. Having that in mind, it’s quite logical to do your best in order to make it beautiful and professional.

Web design can make or break your brand online.

How come? – Well, because, everything moves fast on the Web. People are constantly bombarded with all sorts of different proposals. It doesn’t really matter if you’re looking for a dating community to join, a shirt to buy, or just a better web hosting provider for your site – once you type in the desired keywords in Search, millions of results will instantly appear in front of your eyes.

Naturally, you won’t go through every single one of them in order to find what you’re looking for. You’ll browse through a couple of sites and pick the one that seems best to you.

Same goes for your customers, as well. They have literally thousands of online dating sites to choose from. Same as you, they will pick the one whose design is the most modern and aesthetic. Why? – Simple, really. A beautiful sites is often considered to be quite reliable and trustworthy.

But what really makes a certain site “beautiful”? – A lot of things, actually. It’s overall looks, UX, and navigation.

That’s why we at Dating Factory take design quite seriously and use only proven templates. After A/B and split testing hundreds of different design layouts, we have figured out which ones work best. We use only the best converting design layouts. They’re all added to our platform. However, every client can customize design and layout to their liking in order to relate more to the audience he/she is targeting.

Man holding a red woolen heart concept for valentine’s day, business customer care, charity, social and corporate responsibility

3. Investing in Content Marketing – Know Your Audience, Put Your Data Into The Right Frameworks
When growing your business, one of the first and most important things you need to figure out is how to make the most of what you’ve already got. If you already have some users on your site, you’re on the right track. Yes, we know that this isn’t where you really want to be – but hear us out.

Having some users on your site means that you’re actually doing something good. You have something that’s interesting to people. That’s a great start. The only thing you really need to do now is investegate those users and figure out:

  1. Who they really are, what they like and dislike, where do they hang around
  2. What keeps them coming back to your website
  3. What makes you special in their eyes
  4. In their honest opinion, what you need to do in order to make your business even better

Once you figure all that out and see who are you actual users are (and why) – you can start to create intelligent messages that really speak volumes to your targeted audience.

This is where content marketing comes to shine.

Believe it or not, but our rich experience has taught us that nothing really beats a data-driven content marketing strategy.

Content marketing is extremely popular these days. A lot of brands are investing insane amounts of money into this particular type of marketing. Why? – Well, because, it works. It educates people and gives them enough reasons to prefer your brand in Search.

If done right, content marketing has the power to transform even the biggest and smallest outsider into real industry leaders. It’s an amazing strategy for pumping up brand awareness and stimulating people to actually give your service a chance.

In order to really make your content work, you really need to know your audience. You need to know how to really sell your dating community, without sounding salesy. Focus on the benefits. Write about what they want to hear, while demonstrating your unique values. Instead of pushing generic 500-600 word long articles, our advice is to figure out what your audience really wants and needs from you, and always over-deliver on that type content.

4. Be Omnipresent and Always Sharp – Rock Your Social Media Profiles
Everyone we know is constantly on Facebook, Twitter, Pinterest, Instagram, etc. It doesn’t really matter what you sell, the chances are – your customers often hangout on at least one of these social media channels.

That’s why you need to include social media in your strategy. Start with claiming your profiles on every major social media network and make sure that you’re always feeding your community with the right type of content that will stimulate them to recognize the value of your band and constantly create new conversions.

Think of social media networks as another Search Engines. Focus on keywords and feeding your users with versatile and valuable content, and I promise you – your efforts will start paying off in no time.
Being active on every social media channel is also great for SEO. Social media profiles rank in Search Engines. They also have the power to influence your ratings. Social media channels are for promoting websites and generating new traffic, both paid and organic. Regardless of what you sell or do, rocking your social media game should be an integral part of your overall promotion and marketing strategy.

Dating Sites

5. Media Buying, Paid Traffic
Online magazines, niche websites, big portals – appearing on sites that generate a lot of traffic and interest from your targeted audience should be one of your prime objectives in business. Knowing how and when to purchase certain digital real estate is a skill that every ambitious businessman should master ASAP.

We at Dating Factory know the importance behind tracking your effort in this particular department. That’s why we have made it possible for all our users to add all types of  tracking systems to their account and follow up on the performances of their creatives, according to their own goals and/or ROI.

In order to successfully buy some exposure that will bring new leads and traffic to your site, you first need to understand:

  1. Your targeted market – Who are you trying to reach and why? You need to know all the specifics of your desired crowd, so you’ll know where exactly to place your ads and banners.
  2. Focus on the visual – in this business, it’s all about the details. Believe it or not, but the overall success of your campaign is often dependent on those small things that people assume no one really cares about. You need to make your ad just right, if you want it to grab your potential user’s attention, and make him/her visit your website.
  3. Test and track everything – In order to truly win this game, you need to experiment a lot. And I do mean A LOT. You need to constantly track your efforts and analyze how your ads are performing. Only then will you truly know what’s working for you, and what’s is not.
  4. Fortune favours the brave – Even though marketers don’t like making uneducated guesses, sometimes you need to get a bit crazy and try out unorthodox ideas. It’s in your best interests to leave your comfort zone from time to time, and try out something that nobody else has tried before.

Thank you for taking the time to read this post. I hope these tips truly help you grow your online dating business from zero to hero! Register and start your online dating site.

See also: White Label Free Dating Sites Are Better Than Building Bespoke Or Custom Build


First Impressions: The trick on how to make any woman you date want you!

It takes 13 milliseconds to determine if someone is hot, which, really, works both to your advantage and disadvantage. Of course it’s easier when you’re at a party or bar to determine the girl you want to spend your time hitting on. But it also means women are judging you in less than one split-second. So what can you do to make sure you’re looking good during that critical first impression?

As a general rule, smiling makes you more attractive when you’re looking directly at someone, according to this article from Psychological Science. So when you’re facing someone, smile. That said, ladies, smile. Guys… well, think twice.

While happiness is one of the most attractive female emotional expressions, it’s one of the least attractive in males; in contrast, pride is shown to be the most attractive male expression, and one of the least attractive in women, according to this paper.

Want to improve your smile? Smile slower. It’s proven to be perceived as more authentic.
Guys, you need to move right, keep cool (women find low-stress men much more attractive, since this trait signifies the ability to be calm in times of crisis, says this study) and be confident (contrary to what you may think, being humble actually makes you seem less confident and more weak, according to the journal Psychology of Men & Masculinity).

And you know those obnoxious jerks who constantly lift weights, show off their fancy cars and throw lots of money around? Well, this study says that stuff works. At least for one-night stands; if you’re looking for a woman you’ll want to spend more than one night with, of course, we wouldn’t recommend it.

Sorry to break it to you, bud, but if you’re shorter than average you’ll have to earn $175,000 a year more than your six-foot-tall competition in order to have the same cachet with women, according to The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks. The upside? You don’t have much to worry about if you’re tall. And there are always invisible heels.

Guys: Keep your voice deep and dominant. Not only is it more attractive to women, but it’s also a strong predictor of the number of sexual partners you’ve had, says this paper (which, let’s be honest, women pay close attention to as an indicator of your abilities). Also of note, men are subconsciously more attracted to women with more feminine voices (perceived as more flirtatious). Don’t let that sweet voice get your brain all mixed up, now…

Yes, both in the sense of encouragement (we’ve already seen that women like happy, non-stressed men) as well as in the purely physical act of literally looking upwards. But could it really be this simple? This study shows that male faces tilted up were judged to be more masculine, and tilted down judged to be less masculine. So it can’t hurt you with the ladies.

Guys with stubble seem smarter and more sociable, found, after thousands of photos were uploaded and judged by users — and since sociability is related to confidence and women like confident women, it also means you’ll be perceived as more attractive to women. If you don’t believe us, a study published in Evolution and Human Behavior found that women prefer men with beards — specifically, 10-day-old beards. And if you’re trying to nail down “the one,” men with full-beards were perceived as better and more protective fathers.

Lastly, women actually rated smooth faces as the least attractive.
Different color clothing says different things about you; studies show red seems to mean sex. It makes men more attractive to women. It makes women more attractive to men. It even helps hitchikers get picked up. According to this paper, wearing red also makes women perceive men as higher-status than they may actually be, which is in turn attractive; however, the influence of red appears to be specific to women’s romantic attraction to men — the color doesn’t influence men’s perceptions of other men. So, unfortunately, you won’t get any closer to that promotion by wearing that red sweater you’ve got in the bottom of your closet.
Beauty sleep? Yeah, it’s real. Get some. Sleep-deprived people appear less healthy, less attractive and more tired compared with when they’re well-rested, according to this study. So if you’re wondering why you’re not getting any numbers this weekend, it’s probably because you’re better off going home, sleeping it off, and trying again the next night. The girls you’re going for are more sensitive to your sleep-related facial cues than you think, my friend.


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See also: Get Women To Want You by America’s Top Dating Coach Jason Capital


A Russian Language Course Designed For Dating and Lovers

Russian Language Course For Lovers

Product Review: The Russian Audio Course for Men

Welcome to the Russian Language Course for Men.

The initial idea for our website and audio course came from my own experiences with Russian dating. I had certainly had a lot of fun and adventure, but throughout all of it, my experiences were filled with so much stress, frustration and confusion.

I had wanted to enjoy a fun, happy, exciting relationship, but because of the language barrier, I could never fully relax and enjoy it. There were constant misunderstandings, confusion and a lack of ability to talk about the things I really wanted to.

Over the course of a few years, I had been learning Russian, and even though I got to a point where I spoke it quite well, I found there was still a missing piece. While all of the traditional language courses and books teach you how to speak in general situations, they do not help you with the important topics you really want to talk about in romantic relationships.

I spent much time with dictionaries and my own translation attempts, and also asking my language teachers for help (which was rather embarrassing, given the nature of the things I was asking.) It was a long and drawn-out process.

In the end, I found myself wishing that there was a course that taught me all of that in one place! It was then that I realized I needed to create that course myself. And not just for me… But for everyone else who is also having the same challenge – wanting to be able to communicate easily with their Russian partner!!

Aim of The Russian Dating Course

The Russian Course for Men is designed specifically for anyone who is currently in a relationship with (or currently dating) a Russian woman, or anyone who wants to. It is for those of you who want to improve your ability to communicate with Russian women, so that you can enjoy more of the fun, enjoyable times, and less of the confusing, stressful ones.

This course is intended to help you in the following ways…

  • Learn how to talk about the topics that are an important, everyday part of romantic relationships.
  • Save you lots and lots of time that it takes if you try to work out these topics on your own.
  • Avoid having to ask a language teacher or translator to help you with private and personal matters between you and your partner.
  • Genuinely improve your relationship with your Russian partner and enjoy easier, more relaxed, satisfying times together.
  • Pleasantly surprise your Russian partner, since it will make a wonderful difference to HER if you are able to communicate sometimes in her native language, not just in English.
  • Have lots of fun putting this knowledge to use in your dating / relationships.


Russian Dating Course Summary

This is not a big-budget production. It is not a bells-and-whistles course from a big language company.

It is simply a very specialized course for those of you who want to speak about the topics that are unique to romantic relationships.

The course was put together over a number of months with the assistance of my wonderful Russian friends and teachers. It combines about 800 clearly and slowly spoken Russian phrases (by a native speaker, Daria), with a written guide that provides the words and phrases in English, Cyrillic (Russian) and phonetic translation to help with your pronunciation.

The course is laid out in a clear, logical format that follows the path of relationships from initial meetings through to serious relationships, marriage and beyond. It’s also easy to skip straight to the particular topics that are most important to you right now.

If you’re just beginning your correspondence with a number of Russian women, focus on the topics at the beginning of the course.

If you’re already in a relationship, and you want to enhance it even more, then you can go straight to the topics that are most relevant for you.

Also Included in Guide for Lovers

In addition to the 3 main sections (new relationships, dating, and serious relationships), we also debated whether or not to included Russian language for the “intimate” moments you share with your partner.

While it would have been easier for us to avoid this topic altogether (since it is a very personal one), we eventually came to the clear decision that it really needed to be included. For the very reason that these are some of the most important moments you will share with your partner, and because these words / topics are almost impossible to learn on your own.

I must point out that these intimate expressions are just a beginning place, and a general guide, and we have been careful to choose words and phrases that we feel are most helpful and not offensive. We hope you find this to be the case also.

Dating Results

When we finished creating this course, I was extremely proud and also very excited. This was exactly the type of product that would have saved me so much frustration and stress myself!!

I have been equally pleased to receive thanks and appreciation from others who have enjoyed the course and found what a difference it has made for them.

I have also been surprised to receive a number of emails from Russian women, who have purchased the course to give to their husbands or boyfriends! It has even been used by couples who listen to it together, so that he can learn Russian, while she learns English! I can imagine these occasions have provided a lot of fun and enjoyment for both.

I hope the course is a great benefit for you, and if you would like to contact me, please use the contact form here. I live in Brisbane, Australia and I am happy to help with any queries you may have.

Below is a detailed summary of the course itself, as well as instructions on how to purchase and download this course. Please note, this is an mp3 audio course. There are no physical cds to be sent. It is a download direct to your computer for access and listening on any mp3 player. Again, if you have any questions or problems, send me an email and I’ll help you to get it sorted.

Until then,

Best wishes and good luck with your Russian!

Here is a detailed look at the course:



Russian Course for Men - Section 1
1. Introduction
2. Pronunciation Guide
3. Greeting Someone for the First Time
4. Introducing Yourself
5. Asking Questions to Get to Know Her
6. Expressing Your Interest in Her
7. Getting Acquainted – Likes & Dislikes
8. Getting Acquainted – Hobbies
9. Getting Acquainted – Family & Friends
10. Intro to Telephone Conversations
11. Vocabulary Booster Part 1
12. Russian Dating Etiquette


Russian Course for Men - Section 2
1. Giving Compliments Part 1
2. Giving Compliments Part 2
3. Asking Her Opinion
4. Dating Scenario 1 – Cafe / Restaurant
5. Dating Scenario 2 – Cinema / Theatre
6. Scenario 3 – Dancing / Night Club
7. Scenario 4 – Nature
8. Scenario 5 – Road Trip / Going Away
9. Scenario 6 – Shopping
10. Scenario 7 – Going Out with Friends
11. Basic Love Phrases
12. Vocabulary Booster Part 2



Russian Course for Men - Section 3
1. Nicknames & Terms of Affection
2. Talking about Feelings & Emotions
3. Meeting Her Family
4. Conversations 1 – Daily Events
5. Conversations 2 – Relationship Issues
6. Conversations 3 – Major Life Events
7. Celebrating Important Occasions
8. Marriage Proposals & Acceptances
9. Children and Family
10. Advanced Love Phrases
11. Vocabulary Booster Part 3
12. Vocabulary Booster Part 4


Russian Course for Men - Bonus Section -
                Intimate Expressions
1. Intimate Expressions Part 1
2. Intimate Expressions Part 2
3. Intimate Expressions Part 3
4. Intimate Vocabulary 1
5. Intimate Vocabulary 2

* PLEASE NOTE – Intimate Expressions contains important words and phrases for intimate relationships between a man and a woman. This section does contain sexual references and is not suitable for minors.


Follow along with the written guide
This course also includes a written phrase guide (pdf file) that accompanies each of the audio tracks. Ideal for following along while you listen, the written guide will help you to:

bulletEasy clear format, follow along while you listen to the audio.

bulletWritten in English and Cyrillic, plus phonetic guide for correct pronunciation.

bulletLock the phrases into your long-term memory.

Download Your Copy Now

The Russian Course for Men comes in mp3 format, which means you can download the course direct to your computer just moments after your payment is processed. There are no physical cds to be sent. (If you don’t have an mp3 player, we’ve provided free mp3 software for your computer in the technical instructions section below.)

The course contains:

  • 41 audio tracks in mp3 format. (You can listen to this format on your computer or on an mp3 player, such as an ipod.)
  • The written guide in pdf format
  • All of the above are available for your instant download and immediate use

To get your copy now, click on the Buy Now button and follow the technical instructions below.  Once your payment has been processed, you will automatically be redirected to the download page where you can save the files to your computer.

Great Commissions – 65%!! This Is The Russian Language Course Specifically For Dating And Relationships. It Solves The Huge Language Barrier Problem In Russian Dating. Target Audience Are Highly Motivated And This Product Is Essential To Their Success

Check out Russian Language Course For Lovers